Always accurate & up to date store profiles.
Reach key demographics with targeted messaging.
Full visibility of campaigns in every location.
Colateral empowers your teams to increase retail marketing effectiveness.
Gain full visibility of locations, including layouts, attributes and customer demographics.
Reduce overs, track budgets and manage stock levels from production to execution.
Reach your ideal customers with targeted campaigns and tailored messaging in each location.
Group stores with similar attributes and target buyers with campaigns.
Create on-brand templates and let marketers
or stores localise content for each location.
Measure campaign performance against POS data,
and make improvements to improve performance.
Turn your in-store retail media into a revenue-generating machine.
Colateral unlocks data in physical retail locations to utilise capacity, target buyer segments with relevant media, and increase campaign performance.
We partner with local experts near you to support and guide you to unlock marketing performance.
Changing your process is complex. But we make it simple by helping to bring your data into Colateral in a matter of days.
We’re proud to have a 99% uptime rate over the last 6 years. Colateral’s always available when you need it most.
An independent research report that interviewed 225 marketing leaders at multi-location retailers in the U.S....
Nothing captures someone's attention more than a message tailored specifically to them. And shoppers now...
A physical retail operation is a hive of activity. It combines shopper psychology with store...