Colateral’s resources.

Your go-to resources for multi-location store optimisation.

News Case Studies Thought Leadership

Retail Media, Thought Leadership

Why Fragmentation is the Biggest Threat to your Retail Media Network Revenue

If you’re running a Retail Media Network (RMN), your physical store estate is your most...

CEO Insights: Why Colateral Bought Turbyne

I didn’t choose to acquire this company based on data - it was personal. My...

Increasing Paddy Power Display Compliance from 42% to 100%

Paddy Power was looking to streamline its in-store marketing process. The hefty workload seriously strained...

Image showing physical in-store retail media with digital screen

Retail Media, Retail, Thought Leadership Retail Media

The Professionalisation of Physical In-Store Retail Media

Retail media has become one of the fastest-growing segments in advertising. Yet while ecommerce still...

Case Study, Retail

Modernising Store Intelligence for a Leading US Specialty Retailer

For this leading specialty retailer, relying on spreadsheets to manage an expanding network of nearly...

Retail, Retail Marketing, Retail Media, Thought Leadership Retail Marketing

Retail Future: The Rise of Retail Media Job Role

Retailers’ New Power Players: Decoding 2026’s Retail Media Jobs In 2026, retailers have moved far...

Retail, Retail Marketing, Retail Media

Retail Media: Generating Demand is Key

Most retailers focus on selling retail media inventory - screens, shelf space, signage. But unlocking...

Retail Media, Thought Leadership

Why Retail Media Networks Are the Game-Changer for Tier 2 Retailers, Tier 1 and Challenger Brands

Retail media networks (RMNs) aren’t just the hot topic in retail — they’re quickly becoming...

Retail Media, Thought Leadership

The Importance of In-store Retail Media

As the retail media landscape evolves, retailers are looking where to focus their investments, and...