Unleash your creatives with
Let your creatives focus on design that inspires customer purchases by streamlining approval and localisation.
Trusted by global retailers & brands
Align marketing and creative teams in one system.
Empower store teams to order the materials and variants they need.
Localise messaging at scale with creative automation.
Integrate marketing and creative teams.
Don’t waste time switching between different systems; Colateral integrates creative throughout your campaigns for complete alignment.
Manage your artwork approval process with ease.
Share, provide feedback and approve artwork from a single platform to align marketing and creative teams.
Align marketing & creative teams
Avoid the endless email chain. Colateral lets you allocate briefs, submit proofs, and share it all from one system.
Multiple custom workflows
Different campaigns need differing levels of input. Establish multiple workflows assigned to different people to streamline the sign-off process.
Instant actionable feedback
Assign artworkers to the items they are working on. Then they receive notifications when designs are commented on or approved.
Colateral provides full traceability and accountability of who commented, uploaded a revision, or approved the artwork.
Localise marketing at scale with artwork automation.
Reach your ideal customer with relevant messaging in every location.
Create smart templates with editable fields
Your creatives produce an on-brand design and tag editable fields in InDesign. Then, marketers quickly make bulk changes, localise text to different stores, or personalise it for online use.
Localised on-brand content delivered at scale
Your shoppers are unique. Your merchandising reflects that, your marketing should too. Colateral lets marketers quickly customise on-brand templates for every location.
Multi-store format, multi-layouts
Every store is different, with varying fixture and fitting sizes. Colateral’s creative automation makes it easy to adjust the same creative for multiple sizes, online or in-store.
Need to make quick changes to campaign materials? Colateral lets marketers make changes on the fly, without going back to creative.
The only platform you need for location-based marketing.
End-to-end campaign management
Colateral is your platform for location-based marketing activity. From planning and building campaigns and managing creative, to executing in-store and analysing performance.
Bridge the gap with store teams
Store teams are knowledgeable about local events, trends and requirements. Empower them to input into marketing by sharing what they know, placing orders and even customising artwork templates.
Full traceability & accountability
Tired of chasing paper around to find out who did what? Colateral tracks every change, so you maintain accountability across departmental teams.
Loads of content to help you improve.
Improve your marketing performance.
Whether you own retail environments, operate service branches, manage print services or advertise in physical locations, Colateral supports your marketing objectives. Discover how.