Take control of your in-store marketing.

Map stores worldwide, execute targeted in-store marketing campaigns, and easily communicate with store teams. Unlock store data to drive retail marketing performance and unlock revenues.
store Profile Management software & analysis

Trusted by global retailers & brands

  • Nationwide

Digitalise your

retail marketing

Shred the spreadsheets and eradicate the emails. Colateral unlocks store data and equips your teams with the tools to maximise marketing performance.
Accurate

Always accurate & up to date store profiles.

Targeted

Reach key demographics with targeted messaging.

Visibility

Full visibility of campaigns in every location.

End-to-end campaign management.

Colateral is your platform for in-store marketing.
From planning and building campaigns to managing creative, executing in-store and analysing performance.
End to end Marketing Campaign Management Software process

Eradicate inefficiencies in every store.

Colateral empowers your teams to increase retail marketing effectiveness.

80%

Reduction in time to plan and manage campaigns.

60%

Reduction in unused marketing materials.

100%

Display compliance in every location.

Take control of your retail marketing.

Colateral gives you complete control of the marketing in your retail environments.

Reach your ideal customer.
In every location.

Unlock the power of digital marketing in your stores.

Target with segmentation

Group stores with similar attributes and target buyers with campaigns.


Localisation on a global scale

Create on-brand templates and let marketers
or stores localise content for each location.


Analyse & improve performance

Measure campaign performance against POS data,
and make improvements to improve performance.


Targeted Marketing Campaign Management
Targeted Campaign Performance Analysis

Grow your in-store retail media revenues.

Turn your in-store retail media into a revenue-generating machine.
Colateral unlocks data in physical retail locations to utilise capacity, target buyer segments with relevant media, and increase campaign performance.

Supporting

10,000+

physical locations

Why global retailers trust Colateral.

When you win, we win. That’s why we’re dedicated to ensuring your business thrives with Colateral. Here are just a few ways we do that.

Dedicated, local account management & support

We partner with local experts near you to support and guide you to unlock marketing performance.


Go live in days

Changing your process is complex. But we make it simple by helping to bring your data into Colateral in a matter of days.


Your business operations are safe

We’re proud to have a 99% uptime rate over the last 6 years. Colateral’s always available when you need it most.


Colateral multi-location marketing & artwork management platform.

Loads of content to help you improve

Transform your retail marketing.

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