Utilise POS and location data to build campaigns that target stores based on customer demographics and store locations.
Schedule key dates and allocate tasks to different teams in a visual planner, so all campaigns go out on time, every time.
Align marketing and creative teams to streamline design workflows and localise artwork at scale.
Reduce overs, track budgets and manage stock levels from production to execution.
Enable 2-way comms between frontline teams and head office to ensure 100% display compliance in each location.
Issue surveys, request photos, and gain real-time feedback from store teams to ensure all campaigns are implemented with 100% accuracy.
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Share key dates and progress with management, marketing, operations, creative, suppliers and stores to ensure everyone is on the same page.
Monitor spending by campaign, store or material. And ensure you only distribute the required materials to each location.
Distributing marketing collateral for an omnichannel marketing campaign can easily become a complex web of...
With the hype surrounding e-commerce and direct-to-consumer, it's easy to lean towards these channels when...
With up to 90% of a retailer's revenues coming from spend in store why isn't more available to help drive innovation when consumers walk through the front door? Well, the good news is, it is.
Discover how Colateral helps organisations like yours to optimise physical marketing campaign performance.
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