Analyse Campaigns and Drive Marketing Performance

Unlock marketing insights so you can reach your ideal customer with impactful messaging that drives campaign performance.
Targeted Marketing Campaign Management

Trusted by global retailers & brands

  • Nationwide
Scale localisation with targeted campaigns and creative automation.
A/B test messaging to find what resonates with different audiences.
Align online and offline campaigns to drive foot traffic and purchases.

Physical marketing just got digital.

Colateral combines the laser-focused targeting of digital advertising with your biggest marketing channel: physical locations. Colateral lets you control which messages are shown to customers across print, digital media in-store and social channels online. So you create a true omnichannel experience.
Healthcare Marketing - manage physical marketing camapigns digitally

Target your ideal customer with localised messaging.

Colateral unlocks location data to deliver campaigns that target demographics and deliver messaging that resonates with your audience at scale.

Unlock location data


Discover unrivalled information about your physical locations and use it to build powerful store segments for use in future campaigns.


Target with segmentation


Run targeted campaigns in different store segments to ensure you deliver messages that resonate. Got some stores next to competitors? Easily launch revised window displays in those stores to help customers choose you.


Localised messaging at scale


Enable mass customisation of messaging with artwork automation. Colateral lets you produce smart templates that marketers can edit key text without affecting the overall design.


Targeted Campaign Performance Analysis

Connect the omnichannel experience in each location.

Align your physical and digital marketing campaigns to drive footfall to your locations. Easily adapt creatives to fit window displays, point of purchase and Instagram ads, so customers receive a localised, on-brand experience from discovery to purchase.

Retail Media - Targeted omnichannel campaigns

Test, learn and improve with every campaign

Our advanced analytics platform provides unrivalled campaign data to help you optimise performance over time.

Keep improving with every campaign


Every new campaign is an opportunity to do better than last time. Colateral collates campaign performance, POS data and customer information to measure effectiveness in your locations.


Share performance with your whole team


Demonstrate marketing performance with your whole team in simple dashboards. Colateral gathers data across your physical locations and makes it easy to view, analyse and share with your team.


Unlock more opportunities with additional data


Colateral is your hub for physical marketing performance. We integrate with leading retail analytics platforms to provide unrivalled insights from locations, POS, execution, pricing and more.


Retail Analytics Europe

Solid foundations that underpin marketing success.

Colateral provides end-to-end control of marketing campaigns that frees marketers to focus on driving results. Explore our modules.

End-to-end control of your marketing.


Manage end-to-end campaigns

Colateral manages campaigns from planning to managing creative, executing in-store and analysing performance. So everything is in one place.


Reduce waste and costs with full traceability

Colateral automatically calculate costs as you build campaigns and tracks orders through production, kitting, distribution and delivery with full visibility.


A global view of all marketing campaigns

Colateral visually displays global campaigns, so your whole team can track marketing activities in every location and channel at a glance.


Campaign Planning Software

What our customers say.

Your platform for location-based marketing.


Store profiles that never expire

Colateral’s dynamic store profiling software maintains all the information about your locations, including fixtures & fittings, key attributes and customer demographics.


Bridge the gap with store teams

Maintain constant communication between head office and store teams to maintain store profiles, update material requirements and audit marketing campaigns.


Launch campaigns in hours, not days

Shred the spreadsheets and use Colateral’s intuitive campaign management system to build powerful campaigns without confusion. Or try our one-click campaign duplication to create a campaign in minutes.


Colateral multi-location marketing platform

Loads of content to improve your marketing.

Improve your marketing performance.

Discover how Colateral helps organisations like yours to optimise physical marketing campaign performance.

Colateral Industries

Improve your campaign performance

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