Analyse Campaigns and Drive Marketing Performance
Unlock marketing insights so you can reach your ideal customer with impactful messaging that drives campaign performance.
Discover unrivalled information about your physical locations and use it to build powerful store segments for use in future campaigns.
Run targeted campaigns in different store segments to ensure you deliver messages that resonate. Got some stores next to competitors? Easily launch revised window displays in those stores to help customers choose you.
Enable mass customisation of messaging with artwork automation. Colateral lets you produce smart templates that marketers can edit key text without affecting the overall design.
Align your physical and digital marketing campaigns to drive footfall to your locations. Easily adapt creatives to fit window displays, point of purchase and Instagram ads, so customers receive a localised, on-brand experience from discovery to purchase.
Every new campaign is an opportunity to do better than last time. Colateral collates campaign performance, POS data and customer information to measure effectiveness in your locations.
Demonstrate marketing performance with your whole team in simple dashboards. Colateral gathers data across your physical locations and makes it easy to view, analyse and share with your team.
Colateral is your hub for physical marketing performance. We integrate with leading retail analytics platforms to provide unrivalled insights from locations, POS, execution, pricing and more.
Colateral manages campaigns from planning to managing creative, executing in-store and analysing performance. So everything is in one place.
Colateral automatically calculate costs as you build campaigns and tracks orders through production, kitting, distribution and delivery with full visibility.
Colateral visually displays global campaigns, so your whole team can track marketing activities in every location and channel at a glance.
Colateral’s dynamic store profiling software maintains all the information about your locations, including fixtures & fittings, key attributes and customer demographics.
Maintain constant communication between head office and store teams to maintain store profiles, update material requirements and audit marketing campaigns.
Shred the spreadsheets and use Colateral’s intuitive campaign management system to build powerful campaigns without confusion. Or try our one-click campaign duplication to create a campaign in minutes.
Thought Leadership
Despite the rise of e-commerce, 80% of purchases still happen in stores. And retailers produce...
Thought Leadership
Nothing captures someone's attention more than a message tailored specifically to them. And shoppers now...
Discover how Colateral helps organisations like yours to optimise physical marketing campaign performance.
