Scale localisation with targeted campaigns and creative automation.
A/B test messaging to find what resonates with different audiences.
Align online and offline campaigns to drive foot traffic and purchases.
Physical marketing just got digital.
Colateral combines the laser-focused targeting of digital advertising with your biggest marketing channel: physical locations. Colateral lets you control which messages are shown to customers across print, digital media in-store and social channels online. So you create a true omnichannel experience.
Target your ideal customer with localised messaging.
Colateral unlocks location data to deliver campaigns that target demographics and deliver messaging that resonates with your audience at scale.
Unlock location data
Discover unrivalled information about your physical locations and use it to build powerful store segments for use in future campaigns.
Target with segmentation
Run targeted campaigns in different store segments to ensure you deliver messages that resonate. Got some stores next to competitors? Easily launch revised window displays in those stores to help customers choose you.
Localised messaging at scale
Enable mass customisation of messaging with artwork automation. Colateral lets you produce smart templates that marketers can edit key text without affecting the overall design.
Connect the omnichannel experience in each location.
Align your physical and digital marketing campaigns to drive footfall to your locations. Easily adapt creatives to fit window displays, point of purchase and Instagram ads, so customers receive a localised, on-brand experience from discovery to purchase.
Test, learn and improve with every campaign
Our advanced analytics platform provides unrivalled campaign data to help you optimise performance over time.
Keep improving with every campaign
Every new campaign is an opportunity to do better than last time. Colateral collates campaign performance, POS data and customer information to measure effectiveness in your locations.
Share performance with your whole team
Demonstrate marketing performance with your whole team in simple dashboards. Colateral gathers data across your physical locations and makes it easy to view, analyse and share with your team.
Unlock more opportunities with additional data
Colateral is your hub for physical marketing performance. We integrate with leading retail analytics platforms to provide unrivalled insights from locations, POS, execution, pricing and more.
Solid foundations that underpin marketing success.
Colateral provides end-to-end control of marketing campaigns that frees marketers to focus on driving results. Explore our modules.
Colateral’s dynamic store profiling software maintains all the information about your locations, including fixtures & fittings, key attributes and customer demographics.
Bridge the gap with store teams
Maintain constant communication between head office and store teams to maintain store profiles, update material requirements and audit marketing campaigns.
Launch campaigns in hours, not days
Shred the spreadsheets and use Colateral’s intuitive campaign management system to build powerful campaigns without confusion. Or try our one-click campaign duplication to create a campaign in minutes.