Improve marketing performance through print campaigns.

Offer your clients the leading independent multi-location marketing platform while streamlining your processes and eliminating operational costs.
printer targeted in-store marketing campaigns

Trusted by global retailers & brands

  • Nationwide
Increase client satisfaction with improved print marketing effectiveness.
Full control of campaigns, including allocations, artwork, distribution and implementation.
Reduce waste and costs by up to 60% with more efficient processes.

You handle the print. We’ll handle the tech.

Colateral is the leading independent marketing platform for improving print campaign performance. We align marketing, operations, designers, printers and store teams with a single source of truth. So you can focus on print, and we’ll focus on the tech.
Print marketing workflow process

Eradicate inefficiencies in every campaign.

Colateral empowers teams to run more effective campaigns with less waste and less manual input.

80%

Reduction in campaign management time.

60%

Reduction in wasted materials.

100%

Display compliance in every location.

A single source of truth for you and your clients.

Colateral provides end-to-end control of print marketing campaigns, from creation to production and implementation.

Eradicate errors. Get it right in every location.

Incorrect measurements can result in expensive reprints for you and failed campaigns for your client! Colateral ensures you get it right and maintain client satisfaction.

Store-specific distribution

Our always-accurate store profiling means Colateral automatically allocates the correct quantities and variants of each item when building the campaign. So, there’s less chance of getting it wrong.


View each store’s execution before it goes live

Colateral shows you how the campaign will look in every store before it goes live. So you can compare how your campaign looks in your 12-window mega-store to your 2-window corner shop.


Open comms with frontline teams

Despite best efforts, mistakes can happen. Colateral opens two-way communication with frontline teams so they can report issues, share photos and update a master system when layouts change.


Retail Marketing Display Compliance
Europe Map

Multiple print facilities? No problem.

Ensuring you deliver materials from the nearest location can save money and improve sustainability. Colateral lets you assign suppliers to locations to ensure you always send orders to the right place. And you can track orders through delivery and implementation to catch and avoid errors.

Simplify communication and improve localisation.

Align teams across print, marketing, design, operations, and stores to create a flexible and efficient process.

Product Catalogue

Populate an online catalogue of marketing assets suitable for each location. Store teams can order materials directly from the catalogue.


Print on demand

Colateral lets marketers customise on-brand templates for every location. Then store teams can order their variant directly from printers via the product catalogue. So no endless email chains chasing approval.


Full end-to-end traceability

Colateral records every action, from changing a fixture size to approving an order or receiving a delivery. So you know who did what on every campaign.


Colateral Print On Demand

Supporting

10,000+

physical locations

Why global retailers & brands trust Colateral.

When you win, we win. That’s why we’re dedicated to ensuring your business thrives with Colateral. Here are just a few ways we do that.

Dedicated, local account management & support

We partner with local experts near you to support and guide you to unlock marketing performance.


Go live in days

Changing your process is complex. But we make it simple by helping to bring your data into Colateral in a matter of days.


Your business operations are safe

We’re proud to have a 99% uptime rate over the last 6 years. Colateral’s always available when you need it most.


Colateral multi-location marketing & artwork management platform.

Loads of content to improve your clients’ print marketing.

Gain your competitive advantage.

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