A new I.D.E.A. for Retail Media
Heighten customer experience and ad relevancy
Drive revenues across all your owned inventory
Reach a broader and deeper selection of supplier brands
Sell capacity across every location and tactic
Take the complexity out of retail media management
Provide connectivity and visibility across your entire enterprise
Deploy simplified retail media programming faster
Expand and enhance first-party data
Give your shoppers an unbeatable shopping experience by ensuring they see products and promotions that are most relevant to their needs.
Expand your advertiser base through Colateral's accessible, easy to use platform that enables more brands to join in retail media activities.
Capture the full value of your retail spaces and communication assets as Colateral helps you identify more inventory to sell to more brands.