Grow your in-store retail media revenues.
Colateral unlocks data in physical spaces to utilise capacity, deliver relevant media to customers, and turn your in-store retail media into a revenue-generating machine.
Unlock retail media space and work with brands to ensure they can deliver personalised promotions that your shoppers love. So you create a win-win-win for retailers, brands and consumers.
Your physical retail space is incredibly valuable. Colateral helps you identify more spaces to sell to brands at higher prices. And you can increase brand satisfaction by ensuring their campaigns reach their target audience.
Help brands reach their ideal customers in physical locations. Identify where your customers are shopping and execute focused campaigns in those areas.
Give shoppers an unbeatable shopping experience by ensuring they see products and promotions that are relevant to their needs.
Colateral manages the fixtures & elements available in physical retail environments
Advertisers and Agencies can purchase space in retail environments to amplify messaging and improve compliance and reporting
Retailers or Media owners get free promotional messaging in their locations and incremental revenue streams
With Colateral managing promotion materials specs, Asset Providers (i.e. printers) benefit from the new revenue streams available through commercialised media
Shoppers get a more unified and inspirational in-store experience
Measure campaign performance against POS data and identify which spaces drive action. Leverage ad performance metrics to demonstrate the value of spaces and charge premium prices for high-impact ad locations.
Colateral is your platform for location-based marketing activity. From planning and building campaigns and managing creatives to executing in-store and analysing performance.
Maintain constant communication between head office and store teams to maintain store profiles, update material requirements and audit marketing campaigns.
Shred the spreadsheets and use Colateral’s intuitive campaign management system to build powerful campaigns without confusion. Or try our one-click campaign duplication to create a campaign in minutes.
Thought Leadership
Despite the rise of e-commerce, 80% of purchases still happen in stores. And retailers produce...
Thought Leadership
Nothing captures someone's attention more than a message tailored specifically to them. And shoppers now...
Discover how Colateral supports organisations like yours to maximise marketing performance in every location.
