Ensure retail advertising spaces are always at full capacity.
Increase customer satisfaction by demonstrating campaign performance.
Analyse placement performance and charge premiums for top spaces.
Unlocking in-store retail media.
Colateral maps every marketing space, when it’s occupied, and how it’s performing, so you can identify opportunities to sell space to brand partners and create valuable new revenue streams.
Retail intelligence at your fingertips.
Colateral dynamically maintains data from physical retail environments across POS, location, store execution data and buyer demographics in each store. So you can focus on creating impactful experiences, not maintaining data.
Manage advertising spaces in every location.
Retail stores are a hive of activity, with new campaigns going live almost daily. Stay on top of all live and upcoming campaigns to ensure changeovers happen like clockwork.
Create win-win-win situations with retail media.
Unlock retail media space and work with brands to ensure they can deliver personalised promotions that your shoppers love. So you create a win-win-win for retailers, brands and consumers.
Maximise retail space utilisation.
Your physical retail space is incredibly valuable. Colateral helps you identify more spaces to sell to brands at higher prices. And you can increase brand satisfaction by ensuring their campaigns reach their target audience.
Help brands improve campaign performance.
Help brands reach their ideal customers in physical locations. Identify where your customers are shopping and execute focused campaigns in those areas.
Improve your retail experience.
Give shoppers an unbeatable shopping experience by ensuring they see products and promotions that are relevant to their needs.
Colateral manages the fixtures & elements available in physical retail environments
Advertisers and Agencies can purchase space in retail environments to amplify messaging and improve compliance and reporting
Retailers or Media owners get free promotional messaging in their locations and incremental revenue streams
With Colateral managing promotion materials specs, Asset Providers (i.e. printers) benefit from the new revenue streams available through commercialised media
Shoppers get a more unified and inspirational in-store experience
Recognise the value of top shelf spaces.
Measure campaign performance against POS data and identify which spaces drive action. Leverage ad performance metrics to demonstrate the value of spaces and charge premium prices for high-impact ad locations.
Colateral is your platform for location-based marketing activity. From planning and building campaigns and managing creatives to executing in-store and analysing performance.
Bridge the gap with store teams
Maintain constant communication between head office and store teams to maintain store profiles, update material requirements and audit marketing campaigns.
Launch campaigns in hours, not days
Shred the spreadsheets and use Colateral’s intuitive campaign management system to build powerful campaigns without confusion. Or try our one-click campaign duplication to create a campaign in minutes.