Reduce time to identify and resolve issues in each location.
Ensure 100% display compliance in every location.
Maximise campaign performance by ensuring marketing and merchandising alignment.
Create impactful experiences in every location.
Great in-store experiences equal greater sales volumes. But with hundreds of sites, ensuring your marketing is flawless in each of them is difficult. Colateral gives you full control of campaign execution to achieve 100% display compliance in every location.
Avoid confusion. Make it simple for store teams.
Store teams have hundreds of tasks to complete every day. Colateral makes it easy for them to install the right materials in the right way.
Provide store-specific materials to each location
The easiest way to prevent the wrong materials from being implemented is to only send the materials each store needs. Colateral’s store-specific distribution automatically allocates the correct quantities and variants of each item.
Issue personalised instructions for each store
It’s easy to ignore a 100-page instruction booklet with 99 irrelevant instructions. Colateral provides only the instructions each store needs. So there’s no confusion. And no guesswork.
View each store’s execution before it goes live
Colateral lets you visualise how the campaign will look in every store before it goes live. So you can compare how your campaign looks in your 12-window mega-store to your 2-window corner shop.
Audit campaign implementation.
Despite best efforts, mistakes can happen. Colateral helps you catch and resolve issues early before they become an issue.
Capture feedback from every campaign
With the hive of activity in each location, it’s easy for teams to delay installing new POS. Colateral lets you issue questionnaires with each campaign, assign tasks to be done and flags any teams that haven’t completed them. Putting you in control.
Highlight issues with a picture
If stores receive unnecessary, damaged or problematic items, they can provide photos to demonstrate. So you can identify the root cause quickly and take corrective action.
Order allocated overs directly from the catalogue
Store teams can quickly order replacement materials from the Print-On-Demand product catalogue. You retain control by restricting variants and quantities, while maintaining full traceability of who ordered which items.
Complete control of your marketing campaigns.
Colateral aligns departments across entire campaigns, from planning and artwork to execution.