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STORE PROFILE MANAGEMENT

Store profiling software for multi-location retail

Colateral gives retailers a structured, up-to-date view of every store, including locations, layouts, fixtures, product ranges, customer profiles and marketing assets.

Manage your store data in one place

Replace spreadsheets and disconnected databases with dynamic store profiles. Search, group and update locations using the attributes that matter to your business.

Plan with better store intelligence

Understand what each location can support and use store-level data to target campaigns, allocate materials and identify marketing and media opportunities.

Keep profiles accurate as stores change

Give authorised teams the ability to update store information, add images, conduct surveys and maintain profiles as layouts, fixtures and requirements change, with approval and a fully traceable change history.

Turn store data into commercial value

Store Profile Management sits within Colateral’s Intelligence layer, providing the store-level data needed to inform Demand and Activation. Use accurate location intelligence to improve targeting, reduce operational effort and identify commercial opportunities.
Frequently Asked Questions
Store profiling software centralises and manages detailed information about individual retail locations, including their attributes, layouts, fixtures, assets and requirements.
Retailers use store profile management software to understand differences between locations and use accurate store-level data for better planning, targeting, allocation and execution.
A store profile can include location, store format, size, layout, fixtures, product ranges, customer information, marketing and media assets, images, documents and survey information.
Store profiling helps retailers understand which locations, assets and environments can support media activity, making it easier to identify and manage retail media opportunities.
Yes. Authorised store teams can update information, add images and documents, conduct surveys and maintain profiles, with approval workflows and a traceable change history.