Log in
Book a demo

Inventory Management

Retail media inventory management software

Colateral helps retailers centralise, structure and manage their retail media inventory, from individual in-store assets to store-, category- and product-level opportunities.

Bring retail media inventory into one place

Create a structured view of available retail media inventory across the store estate. Manage media assets, locations, formats and opportunities in one connected system.

Localise inventory to every store

Define retail media opportunities at store, category and product level. Use detailed store and location data to identify relevant inventory and create more precise opportunities for brands and retailers.

Create more relevant media opportunities

Build curated store experiences by matching media opportunities to specific locations, products and customer requirements. Maintain greater consistency across the estate while giving brand partners more relevant ways to reach shoppers.

Turn inventory into retail media value

Inventory Management sits within Colateral’s Intelligence and Demand capabilities, helping retailers understand what media inventory exists, package relevant opportunities and make more of their physical estate commercially valuable.
Frequently Asked Questions
Retail media inventory management software helps retailers centralise, structure and manage available media assets and opportunities across their store estate.
Retail media inventory is the collection of advertising opportunities a retailer can make available to brands, including in-store media assets, locations, formats, placements and other commercial opportunities.
Colateral brings retail media assets and opportunities into one structured system, allowing retailers to manage inventory by location, store, category, product and other relevant attributes.
Yes. Colateral enables retailers to localise inventory to individual stores and define opportunities using store, category and product-level information.
Structured inventory makes it easier for retailers to understand what is available, identify relevant opportunities and present more precise, targeted media options to brands and agencies.