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Intelligence

The foundation of store-first retail media.

Colateral’s Intelligence layer helps retailers understand where media value exists across their estate, what drives it, and how to unlock it.
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See where the value is.

Colateral gives you a complete and structured view of your store estate, from physical footprint to every media asset, touchpoint, format and opportunity within it.

Turn insight into revenue.

Connect stores, inventory, audiences, and external signals into one unified intelligence layer, turning fragmented retail environment data into clear commercial opportunities.

A single source of truth across teams.

Colateral unifies data across marketing, retail media, 
operations and store and property management teams into a single, consistent view. Eliminate silos and give teams the clarity needed to understand, sell, and activate media with confidence.

Flexible and built to scale with you.

Every retailer is different, and your location intelligence should be too. Colateral integrates 
with your existing systems and infrastructure and helps you capture the data that matters across your estate, adapting to your priorities as your business evolves.

Understand your estate. Turn insight into revenue. Scale your media business.

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Frequently Asked Questions
Colateral Intelligence is the intelligence layer within the Colateral retail media platform, designed to help retailers understand and optimise their store estate, media assets, audiences, and revenue opportunities across physical and digital channels. It transforms fragmented retail data into a unified, actionable view to support retail media growth and monetisation.
No. While store profiling is one component, Colateral Intelligence goes significantly further. It connects store layouts, in-store media inventory, asset availability, and external data signals to provide a complete, data-driven view of retail media opportunities.
Colateral Intelligence helps retailers unlock retail media revenue by identifying high-value assets, analysing campaign performance, and optimising how media inventory is packaged, priced, and sold. It also enables benchmarking across time periods, stores, and categories, helping teams understand performance trends, identify underperforming areas, and focus sales efforts where the greatest revenue opportunity exists.
Yes. Colateral Intelligence integrates physical stores, and digital media formats.
Colateral Intelligence is built to be fully flexible and extensible. Retailers can integrate any data that matters to their business, including store data, media asset data, sales and transaction data, audience insights, and external signals. This flexibility ensures the intelligence layer reflects each retailer’s unique estate, priorities, and commercial model.
Colateral Intelligence enables advanced benchmarking and performance analysis across the retail media estate. This makes it easy to identify trends, measure growth, and highlight underperforming areas. Sales and retail media teams can use these insights to prioritise categories or locations that require increased media investment or sales focus, driving more effective and targeted revenue growth.
Colateral Intelligence provides highly granular, store-level and asset-level data. This includes detailed insights into media placements, formats, audience behaviour, dwell time, and campaign performance, enabling precise targeting and optimisation.
External data such as weather patterns, local demographics, online behaviour, and seasonal trends enhances retail media performance by providing context. This allows retailers to improve campaign targeting, increase relevance, and drive better results from media investments.
Colateral Intelligence is designed for retailers looking to build, scale, or optimise their retail media networks. It is particularly valuable for businesses with large or complex store estates and untapped media potential. It also supports marketing, operations, and property / estate management teams by providing a centralised intelligence layer for decision-making.