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About Us

Built for the reality of retail media

Colateral helps retailers unlock the full value of their retail estate.


Combining retail, media, marketing and software expertise, Colateral provides the infrastructure to help retailers understand where media value exists, turn opportunities into revenue and coordinate activity across their physical and digital channels.

Built around real retail challenges

Colateral was built from years of experience solving the complexity of large retail estates.


Store, media and audience data, inventory, suppliers and campaign activity are often spread across disconnected systems and processes. Colateral brings these elements together, giving retailers the intelligence and infrastructure to identify opportunities, commercialise media and manage activity more efficiently.

Retailers don’t need more complexity. They need infrastructure that understands the realities of media selling and operations across large, complex estates.

Dorian Spackman, Founder & CEO

From intelligence to revenue

Intelligence
Understand your estate, media assets, audiences, availability and commercial opportunities.
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Demand
Package, present and sell media opportunities and capture brand and supplier demand.
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Activation
Turn plans into coordinated execution, particularly across complex in-store campaigns.
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Together, they create a connected path from media opportunity to revenue to execution.

Built for commercial outcomes

Colateral helps retailers identify more media opportunities, grow media revenue, simplify demand generation and coordinate activity across complex estates.


By connecting estate intelligence, media inventory, demand and activation, Colateral helps retailers make better use of the physical and digital assets they already own.

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Frequently Asked Questions
Colateral is retail media technology that helps retailers centralise estate intelligence, commercialise media opportunities, generate demand and coordinate campaign activation across physical and digital channels.
Colateral is designed for retailers and retail groups managing complex estates and looking to grow and commercialise retail media and marketing opportunities at scale.

Colateral connects Intelligence, Demand and Activation. Intelligence identifies where media value exists; Demand helps package and sell opportunities; Activation helps turn plans into coordinated execution.

Store-first retail media starts with the physical store estate as a foundation for understanding locations, audiences, assets and media opportunities, while connecting that intelligence to wider digital and retail media channels.
Retail media location intelligence is the structured understanding of a retailer’s locations, media assets, formats, audiences, availability and commercial context. It helps retailers identify where media opportunities exist and where they can create the greatest value.
Colateral helps retailers identify media opportunities, package and sell inventory, capture brand and supplier demand and coordinate activation, creating a more connected path from media opportunity to measurable revenue.
Yes. Colateral supports retail media opportunities across physical and digital channels.