Colateral helps retailers generate and capture more advertiser demand by making retail media opportunities easier to promote, discover and book.
Generate more advertiser demand
Create targeted outbound campaigns that put relevant retail media opportunities in front of the right brands. Use category and sales data to identify prospects and personalise outreach at scale.
Make inventory easy to buy
Give advertisers a clear view of available retail media inventory. See what is reserved, booked, partially booked or available, making it easier to share relevant opportunities with brands and agencies.
Scale demand without adding overhead
Automate repetitive sales and marketing activity while maintaining control over how opportunities are presented. Support proactive campaigns and allow self-service booking through a consistent process.
Turn advertiser demand into revenue
Demand Generation sits within Colateral’s Demand layer, helping retailers actively build advertiser interest and convert identified media opportunities into revenue.
Frequently Asked Questions
What is retail media demand generation?
Retail media demand generation is the process of creating and capturing advertiser interest in a retailer’s media opportunities and inventory.
How can retailers generate more retail media demand?
Retailers can use targeted outbound campaigns, advertiser self-service, relevant inventory and data-driven targeting to connect media opportunities with potential buyers.
What is self-service retail media buying?
Self-service retail media buying allows brands and agencies to discover and book available media inventory without relying entirely on manual sales processes.
How does demand generation increase retail media revenue?
Demand generation helps retailers reach more potential advertisers, increase participation in their retail media programme and convert available inventory into commercial transactions.
Can retail media demand generation target specific brands?
Yes. Retailers can use data such as category sales and basket potential to identify relevant brands and support more targeted advertiser campaigns.
