Built around how brands want to buy, Colateral drives retail media demand by making it easy for retailers to package, share and convert opportunities at scale.
Bringing media opportunities to market is often slow and manual. Colateral enables you to identify high-value opportunities and turn them into ready-to-sell media packages.
Accelerate revenue.
Share media opportunities directly with brands and agencies through a streamlined, self-service experience, reducing friction and accelerating revenue.
Create demand, continuously.
Move from reactive selling to continuous demand capture. Surface new opportunities and bring them to market quickly and easily.
Scale with consistency.
Manage retail media across your estate with consistency and control. Scale across regions, formats, and channels with repeatable, standardised products.
Package faster. Sell smarter. Scale with confidence.
Colateral connects store estate intelligence with real brand demand. It helps retailers identify high-value opportunities, package them into sellable media products, and make them instantly bookable by brands through a self-service experience.
How do retailers sell retail media using Colateral?
Retailers turn in-store and digital opportunities into structured, bookable packages, which can then be rapidly shared with hundreds of relevant brands instantly.
How quickly can media packages be created?
Media packages can be created in minutes using existing store and asset intelligence, enabling faster response to demand.
How do brands discover and book media?
Colateral allows retailers to share available opportunities with brands and agencies. They can view key details, and book directly through a simple self-service interface.
What is a self-service retail media platform?
A self-service retail media platform allows brands to see and book media directly, without manual sales processes, making buying faster and more transparent.
Does Colateral support in-store retail media?
Yes. Colateral is built for store-first retail media, enabling retailers to package and sell in-store formats alongside digital inventory.
How does Colateral increase retail media revenue?
By making inventory easier to identify, package, and buy, Colateral increases demand capture, reduces friction, and enables scalable revenue growth.
Is Colateral suitable for large retail estates?
Yes. Colateral is designed for large, complex estates, supporting multiple stores, formats, and regions with consistency and control.
