Colateral helps retailers plan, coordinate and execute marketing and media campaign materials across complex store estates, from campaign setup and creative through to distribution, store execution and performance tracking.
Plan campaigns with greater control
Build and manage campaigns without relying on disconnected spreadsheets. Define locations, materials, quantities, budgets, key dates and responsibilities in one structured workflow.
Keep teams aligned
Give marketing, media, operations, creative, suppliers and stores a clear view of campaign activity and progress. Keep everyone working from the same information from initial planning through to execution.
Simplify production and distribution
Connect campaign plans with artwork, production and distribution workflows. Allocate the right materials and quantities to each location while supporting localised requirements and reducing unnecessary production.
Improve execution. Reduce waste.
Campaign Management connects planning and coordination with Colateral’s wider capabilities for store intelligence, creative, production and execution. Track progress, monitor costs, manage tasks and collect feedback across every location.
Frequently Asked Questions
What is retail campaign management?
Retail campaign management is the process of planning, coordinating and tracking marketing and media campaign activity across locations, teams and suppliers.
How does Colateral support campaign management?
Colateral connects campaign planning with location data, artwork, production, distribution, store communications and execution tracking.
Can retail campaigns be managed by location?
Yes. Campaigns can be planned around individual stores or groups of locations, with location-specific materials, quantities and requirements.
How does campaign management reduce waste?
By providing greater visibility of requirements and allocating materials and quantities to the locations that need them, campaign management can help reduce unnecessary production and distribution.
Can campaign management connect with artwork and print workflows?
Yes. Campaign Management connects with Colateral’s Artwork Management, Print Management and Stock Ordering capabilities to coordinate campaign materials from planning through to execution.
