Complete control.
From concept to shop floor.

Colateral: your instore marketing management solution.

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Trusted by multinational retailers, used every day.

Colateral app

With Colateral, you’re in complete control. We’ve listened to what retailers want and worked hard to make it a reality.

Now you can take less time, spend less money, and get more from your instore marketing campaigns.

Together we can bring your instore activity online so that you can see what’s happening inside all of your stores in real-time.

Find out more.

Imagine if you could…



Plan, produce and manage your instore campaigns using a single collaborative online platform.

HOME Implement


Know that the materials you produce are spot-on for each store: right schedule, right fit, right impact.

HOME Analyse


Simplify installation for staff, track compliance online & provide consistent messaging all of the time.

Now you can.

Reduce costs

Reduce costs

Minimise your campaign print costs, waste and display errors and enjoy organising new campaigns in record time

Boost performance

Boost performance

Allow your teams to get back to what they’re best at, creating great campaigns and providing brilliant customer service.

Increase sales

Increase sales

Easily control and monitor your store and campaign data, provide awesome experiences on the shop floor and drive sales.

“Colateral has been fundamental in how we manage the ever changing marketing landscape in our 600+ stores across the UK and Ireland. The reporting elements have enabled us to double our compliance rate bringing consistency and clarity of messaging to our customers and shop teams.”

Jaime KingHead of Retail Marketing at Paddy Power

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