Colateral helps retailers understand where media value exists, what to do with it and how to turn it into revenue across physical and digital channels.
live touchpoints across physical and digital channels
brands connected to the platform
annual gross media value powered through Colateral
stores and locations globally
Up to
revenue uplift for customers
Understand your store estate, digital assets, audiences, availability and results. Identify where commercial opportunity exists across every touchpoint.
Package, sell, and manage cross-channel media opportunities. Increase brand reach and demand, and scale revenue without increasing team-size.
Deliver campaigns across physical and digital channels with control, governance and precision.
Our store-first intelligence platform reveals opportunity across every location and touchpoint, helping retailers create demand, scale media revenue and connect physical and digital commerce.
A store-first retail media intelligence platform is a system that helps retailers understand, activate, and monetise the media value within their store estate and connected digital channels.
Colateral is a store-first retail media intelligence platform that turns estate intelligence, including stores, media assets, customer touchpoints, and availability data, into scalable media revenue.
Unlike traditional retail marketing software or workflow tools, a retail media intelligence platform focuses on identifying commercial opportunity, activating campaigns across physical and digital channels, and converting that opportunity into measurable revenue.
Colateral helps retailers generate retail media revenue by transforming fragmented store and media data into bookable, revenue-generating inventory.
The platform works across:
This flexible infrastructure allows retailers to scale retail media revenue across thousands of locations without increasing operational complexity.
Retail media intelligence is the ability to understand where media value exists across a retailer’s estate, and how that value can be activated and monetised.
Most retailers already own valuable media through stores, screens, digital channels, and customer touchpoints, but this value is often fragmented, invisible, or underutilised.
Retail media intelligence makes this value visible, actionable, and measurable, enabling retailers to:
This is what turns a retail estate into a scalable retail media business.
Location intelligence in retail media refers to the detailed understanding of a retailer’s store estate, including media assets, formats, audiences, availability, and operational context.
Colateral’s location intelligence maps every store, touchpoint, and media format across the estate, creating a clear view of:
This structured estate intelligence is the foundation for scalable retail media monetisation.
Retailers scale retail media revenue by using centralised retail media infrastructure that automates intelligence, demand management and activation.
Colateral removes manual processes and fragmented systems by:
This allows retailers to grow retail media revenue across large, complex estates without adding operational overhead.
Colateral manages campaign activation across multi-location retail estates through a centralised platform that ensures control, governance, and visibility.
It connects planning, booking, content creation, execution and reporting, enabling:
This ensures campaigns are delivered accurately and efficiently, with measurable outcomes for both retailers and brands.
Store-first, channel-flexible means retail media strategy begins with the retailer’s store estate and location intelligence, but is not limited to in-store activation.
Colateral uses store-first intelligence, including comprehensive location data, customer context, and media availability, as the foundation for media opportunities.
From this foundation, campaigns can be activated across physical in-store media as well as digital channels and other connected customer touchpoints
This approach ensures retail media is grounded in real-world locations while remaining flexible across channels.
In-store retail media is important because physical stores remain one of the highest-value environments for customer attention and purchase intent.
Retail stores provide:
By monetising in-store media alongside digital channels, retailers can unlock high-margin revenue streams from assets they already own.
Colateral enables retailers to connect in-store and digital media into a single, scalable retail media offering.
Colateral is not a traditional retail marketing workflow platform. It is a retail media intelligence platform designed to generate revenue, not just manage processes.
While workflow tools focus on campaign execution tasks such as approvals or asset management, Colateral focuses on:
Workflows still exist within the platform, but they support the core objective: turning estate intelligence into measurable media revenue.
Colateral is designed for retailers with physical store estates and valuable customer touchpoints, regardless of how much of their media is currently activated in-store or digitally.
This includes retailers with:
Retailers can use Colateral to:
Any retailer with a store estate can use Colateral to build and scale a retail media business.
Any retailer with a store estate can use Colateral to unlock and scale retail media value across physical and digital channels.
