We know that brands are looking to increase their retail media spend, with worldwide spend set to reach $200.4 billion globally (2026). And, it’s not surprising given its potential to boost marketing efficiency for brands, while creating new revenue streams for retailers. But, this perfect match isn’t as harmonious as the headlines might suggest.
The Complexity Challenge
In fact, recent research has shown that there is actually a high level of frustration coming from both retailers and brands when it comes to selling and buying retail media. One of the main causes? The complexity.
In order to overcome this divide and unlock the full potential of retail media, frictionless buying is key to success for retailers. But what does this look like?
Differentiation Through Simplicity
With brands working with on average 70 media partners, agencies and adtech platforms in the last 90 days, and many finding the overall retail media buying process underwhelming, you, as a a retailer, can instantly differentiate your organisation by offering a simple, streamlined mechanism to purchase retail media.
Unified Digital and In-Store Tactics
With research finding that nearly 50% of brands reporting that digital tactics being unified with in-store would get them to spend budget with mid-size retailers, you can amplify your appeal further by bringing your retail media network in-house and allowing brands to buy and execute across all your channels in a single location.
Frictionless Retail Media Buying: What’s needed?
- User-friendly, self-service tools
- Integrated calendar planning with upcoming marketing events and campaigns
- Customisable onsite, offsite and in-store packages (truly omni-channel)
- Transparent pricing
- Great compliance / delivery reporting
Want to learn more?