Retail Marketing Software for In-store Campaigns

Digitalise your

retail marketing

Shred the spreadsheets and eradicate the emails. Colateral unlocks store data and equips your teams with the tools to maximise marketing performance.

Accurate

Always accurate & up to date store profiles.

Targeted

Reach key demographics with targeted messaging.

Visibility

Full visibility of campaigns in every location.

End-to-end campaign management.

Colateral is your platform for in-store marketing.
From planning and building campaigns to managing creative, executing in-store and analysing performance.

Eradicate inefficiencies in every store.

Colateral empowers your teams to increase retail marketing effectiveness.

80%

Reduction in time to plan and manage campaigns.

60%

Reduction in unused marketing materials.

100%

Display compliance in every location.

Take control of your retail marketing.

Colateral gives you complete control of the marketing in your retail environments.

A window into location marketing.

Gain full visibility of locations, including layouts, attributes and customer demographics.

Location
Management

Eradicate waste with full traceability.

Reduce overs, track budgets and manage stock levels from production to execution.

Stock
Management

Plan targeted campaigns with ease.

Reach your ideal customers with targeted campaigns and tailored messaging in each location.

Campaign
Optimisation

Get it right with communication.

Enable 2-way comms between frontline teams and head office to ensure 100% display compliance in each location.

Display
Compliance

Estimate your savings

Reach your ideal customer.
In every location.

Unlock the power of digital marketing in your stores.

Target with segmentation

Group stores with similar attributes and target buyers with campaigns.

Localisation on a global scale

Create on-brand templates and let marketers
or stores localise content for each location.

Analyse & improve performance

Measure campaign performance against POS data,
and make improvements to improve performance.

Improve campaign performance

Grow your in-store retail media revenues.

Turn your in-store retail media into a revenue-generating machine.
Colateral unlocks data in physical retail locations to utilise capacity, target buyer segments with relevant media, and increase campaign performance.

Unlock retail media

Supporting

10,000+

physical locations

Increasing Paddy Power Display Compliance from 42% to 100%

"With Colateral’s communication, tracking and reporting features, average display compliance has improved from 42% to 100%"

Read Case Study

How Robert Dyas Reduced Campaign Management Time by 80%

"We now spend 80% less time managing campaigns and can focus more time on activities that generate in-store revenues."

Read Case Study

Saving a Supermarket chain £1.7m in media spend.

We saved a supermarket retailer over £1.7m/year with store profiling and store-specific distribution throughout their 3000 locations.

Read Case Study

Why global retailers trust Colateral.

When you win, we win. That’s why we’re dedicated to ensuring your business thrives with Colateral. Here are just a few ways we do that.

Dedicated, local account management & support

We partner with local experts near you to support and guide you to unlock marketing performance.

Go live in days

Changing your process is complex. But we make it simple by helping to bring your data into Colateral in a matter of days.

Your business operations are safe

We’re proud to have a 99% uptime rate over the last 6 years. Colateral’s always available when you need it most.

Why Choose Colateral

Loads of content to help you improve

Thought Leadership

8 Reasons In-Store Retail Media Is A Game-Changer For Brands Looking to Cut Through Online Noise

With the online world flooded with ads, brands battle harder than ever for consumers' attention....

In-store marketing personalisation illustration

Thought Leadership

In-store Marketing Personalisation: How to implement it at scale.

Nothing captures someone's attention more than a message tailored specifically to them. And shoppers now...

Thought Leadership

Ensure Brand Consistency in Brick-and-Mortar Retail

A physical retail operation is a hive of activity. It combines shopper psychology with store...

Transform your retail marketing.

Request a Demo

Take control of your in-store marketing.

Map stores worldwide, execute targeted in-store marketing campaigns, and easily communicate with store teams. Unlock store data to drive retail marketing performance and unlock revenues.

Trusted by global retailers & brands

Digitalise your