Colateral has been shortlisted for the In-Store Technology of the Year award for the upcoming Retail Systems Awards 2023. This nomination recognises Colateral’s innovative approach to revolutionising in-store marketing for multi-location retailers.
The Retail Systems Awards is in its 18th year of celebrating excellence and innovation in the retail technology sector. The annual event recognises innovative and successful collaborations between technology and retailers.
The In-store Technology of the Year award identifies a new in-store technology that has the ability to significantly improve a retailer’s operations. This category includes in-store technologies such as shelf and aisle tools, display tech, camera, footfall and stock management monitoring systems. The winning entry will be able to demonstrate why the technology is innovative and how it can improve a retailer’s business.
Colateral’s shortlisting recognises our innovative approach to in-store marketing, enabling retailers to eradicate inefficiencies and unlock new revenue streams.
Previous winners include the collaboration between ASDA and Goodmaps in 2022, which involved mapping merchandise in their supermarkets to make it easy for shoppers to find what they were looking for.
Despite the rise of e-commerce, on average, 80% of retail purchases still happen in stores. Meanwhile, 82% of shoppers make purchase decisions in-store, either in-category or complete impulse purchases. This offers a significant opportunity for retailers and brands to drive revenues by getting their in-store advertising right.
However, in-store marketing hasn’t evolved in decades. Many retailers and brands distribute the same materials to every store, with limited localisation based on consumer demand and poor visibility of how their campaigns look on the shop floor. It’s a far cry from the unlimited tracking and attribution available via digital marketing platforms.
Colateral aims to bridge the gap between digital and physical marketing to drive multi-location marketing performance. We automate in-store marketing management to reduce waste and increase advertising effectiveness. Additionally, we help retailers understand their spaces, run localised in-store campaigns, and commercialise their spaces to increase revenues.
We support global retailers and brands in improving their in-store marketing. And these changes have led to significant improvements for retailers. Robert Dyas realised an 80% reduction in time creating and managing campaigns. Additionally, Paddy Power improved the accuracy of in-store marketing materials from 42% to 100%, ensuring that the right messages were on display in every store. And a Supermarket retailer saved £1.7 million per year on their print media spend.
Fellow finalists for the In-store Technology of the Year award include:
The winners of the Retail Systems Awards will be announced at a gala dinner on June 29, 2023, at the iconic Waldorf Hilton in London, United Kingdom (UK).
The event is expected to attract leading senior executives from the retail technology industry, who will come together to celebrate the achievements of the finalists and network with other industry leaders.