Colateral Rebrand | Why you should be excited about it!

Hi, this is our first time writing to you as Colateral Ltd. A new name, for a new era of our brand. And a new era for in-store retail marketing.

What’s changed? Quite a lot actually.

Our Name

For starters, our company name.

We’ve waved goodbye to Swoop Applications and from now on we’re Colateral. Our product is Colateral, it’s everything that we do and we’re proud of it, and so it made sense to rebrand under the same name.

Our Website

We might be a tech company, but we like to have a lot of fun and it was important that our brand reflected that. 

The most important thing about our new website is that you can find what you’re looking for here. If you are unsure of anything, have any questions or even want to give us some feedback, please do drop us an email or give us a call. We’re always happy to have a chat.

Our Ethos

Everything about what we do comes back to simplifying and reimagining laborious workflows for real people, and giving visibility back to retailers at a time when they need it the most. Because of this, in any content we produce, you’ll find simple and accessible language and a focus on the people rather than the tech.

While we could talk about the ins and outs of our product all day, the benefits of using Colateral are what’s important, not the code that makes them possible.