Colateral Partners with Taylor Corporation to Drive the Evolution of Marketing in Physical Retail.

Retail marketing software company, Colateral, announces exclusive partnership with Taylor Corporation, a US-based provider of Marketing and Communications Services with over 8,000 enterprise customers. The collaboration with Taylor’s Print & Visual Impressions enterprise group (TPVI) will see both organisations deliver technology and services to streamline retail campaign management and deliver localised marketing for multi-location retailers across the US and Canada. 

“With the current economic uncertainty, retailers must act now to make their physical assets work harder than ever before for them. In-store marketing must evolve to give retailers and brands a competitive advantage on the high street.” said Dorian Spackman, founder and CEO of Colateral. “Colateral helps reduce costs whilst driving revenues from targeted marketing in brick-and-mortar stores. We’re delighted to partner with Taylor due to our shared desire to bridge the gap between online and offline for retail.”

This strategic partnership sees TPVI become the exclusive licensed reseller of Colateral across the US and Canada. It builds upon Colateral’s success in the UK and Europe, where it is in situ in tens of thousands of stores, supporting leading retailers, including Vision Express, Paddy Power, Robert Dyas and The Works. 

TPVI’s Vice President of Sales, John Lewchenko, offers insights into the partnership, citing the retail services sector as a substantial growth opportunity and Colateral’s customisable offering as a key differentiator compared to competitors’ offerings. “Colateral’s record of success speaks for itself, and its unique value proposition helps our retail clients optimise their marketing spend. In addition, investing in this partnership helps us deepen our commitment to retail clients as the sector continues its post-pandemic recovery.”

The partnership demonstrates both companies’ ongoing, shared commitment to supporting the retail industry. “The last two years have been unprecedented, and our teams are changing the game to partner with customers in new ways,” adds Lewchenko. “We’re investing heavily to reset the standard on helping clients build, manage and automate their in-store marketing campaigns.”

The Colateral in-store marketing SaaS platform leverages automation and real-time data to elevate efficiency, minimise waste and cut costs in the supply chain whilst enabling store-specific marketing messaging and delivering significantly increased revenues. 

This partnership aims to accelerate development plans further, with Spackman adding, “Digital advertising offers unparalleled attribution, while bricks-and-mortar retail remains in the dark ages. By combining Taylor’s deep connections with our innovative technology, we aim to develop a robust platform to plan, distribute and analyse omni-channel campaigns and bridge the gap between online and offline retail.”

Leadership from both companies are working in concert to deploy Colateral to the North American market as of October 2022.