At Colateral, we are passionate about making a difference in local communities. We are, therefore, proud to partner with STAK St Austell in Cornwall, UK, to help make the holidays a bit brighter for those in need this Christmas.
Retail marketing software company, Colateral, supports retailers and brands in distributing localised marketing materials in every location. Utilising physical retail data, Colateral bridges the gap between digital and physical marketing to help marketers deliver targeted campaigns that benefit shoppers.
Alex Knight, Marketing Manager, commented on the partnership, “we help our customers think locally with their marketing every day, and we wanted to take that same approach to support our local community. STAK St. Austell’s Kitchen does so much to support those most vulnerable in Cornwall, so we’re delighted to be working with them.”
STAK St Austell’s Kitchen, in Cornwall, UK, offers support to those who have fallen victim to the effects of poverty, or homelessness or find themselves in a vulnerable position. Based in the heart of Cornwall, the charity has supported the local community for over 30 years. For example, during a cost-of-living crisis, STAK St. Austell has supported those most vulnerable and prevented more from falling on hard times. They help our local community with services, including free debt advice and health support pop-up clinics for the homeless.
Colateral’s store profiling system helps retailers to gain control of their marketing in physical locations. Additionally, Colateral enables companies to use that data and information to run targeted in-store marketing campaigns that reach the right audience with the right message at the right time while reducing waste, costs and inefficiencies.
And after a year of successes and key achievements, we are delighted to give back and support those that need it most. Colateral recently partnered with Taylor Corporation, one of the largest commercial printers in the US, to drive the evolution of in-store marketing. We demonstrated how we saved Robert Dyas 80% of their campaign management time, improved PaddyPower’s display compliance to 100%, and saved a supermarket retailer £1.7m/year.
As we round out the year, we are thankful to our incredible team, customers and partners that have supported our journey.
We look forward to an even better 2023!