Colateral’s resources.

Your go-to resources for multi-location store optimisation.

News Case Studies Thought Leadership

Retail Media, Thought Leadership

How Centralized Data Unlocks the Full Revenue Potential of Your Retail Media Network

If you’re running a Retail Media Network (RMN), your physical store estate is your most...

CEO Insights: Why Colateral Bought Turbyne

I didn’t choose to acquire this company based on data—it was personal. My grandparents ran...

Increasing Paddy Power Display Compliance from 42% to 100%

In 2018, Paddy Power was looking to streamline its in-store marketing process. The hefty workload...

Retail Media, Thought Leadership

Why Retail Media Networks Are the Game-Changer for Tier 2 Retailers, Tier 1 and Challenger Brands

Retail media networks (RMNs) aren’t just the hot topic in retail — they’re quickly becoming...

Retail Media, Thought Leadership

The Importance of In-store Retail Media

As the retail media landscape evolves, retailers are looking where to focus their investments, and...

Retail Media, Thought Leadership

Why is in-store important for retail media? 7 reasons to focus on selling in-store retail media to brands

The buzz around retail media is heavily dominated by online channels, and, more specifically, on-site....

Retail Media, Thought Leadership

Unlock in-store retail media without Capital Expenditure. Here’s how.

Investing in in-store retail media can be daunting for retailers. Why? Because digital channels can...

Retail Media, Thought Leadership

8 Reasons In-Store Retail Media Is A Game-Changer For Brands Looking to Cut Through Online Noise

With the online world flooded with ads, brands battle harder than ever for consumers' attention....

Retail Media, Thought Leadership

In-Store Advertising That Sells: 11 ways to maximise performance

Whether you are enticing shoppers into your stores or promoting special offers, in-store retail advertising...