Unlock Location Insights with Store Profile Management

Access all the information you need about your stores and utilise it quickly and easily.
Dynamically maintain full marketing data about every location.
Monitor marketing space utilisation and capacity.
Empower store teams to update profiles and add pictures.

All your store info at a glance.

Colateral’s store profiling software holds all the data you need to run effective marketing campaigns, from fixtures and fittings to buyer demographics. Group stores with similar attributes to easily build targeted campaigns that drive new revenues.
Target campaigns based on store data.

Capture key attributes for each store, including their size, location, or shopper profile. Then group stores with similar attributes and target campaigns in those locations.

Store-specific distribution.

Ensure you send the right media quantities and variants to each location. Colateral automatically allocates the exact materials that fit in each store.

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Localisation at scale.

Localise your marketing messages at scale with artwork automation. Use smart templates to customise materials for store groups or individual stores.

Empower store teams to maintain information.

Store refits and layout shifts will no longer leave your database obsolete. Empower store teams to update store profiles, so you always have the latest information available.


Go live in days.


Changing your process is complex, but we make it simple. We can help you import existing store information into Colateral. No expensive retail audits.


Own your own data.


Don’t stay in the dark about store details by outsourcing them. Take control of your information to identify ad space capacity, stay on top of contracts, and ensure 100% display compliance.


More than just store profiling.


Colateral is your platform for location-based marketing activity. Go beyond store profiles and unlock campaign management, store execution, and performance analysis.


Transform your marketing processes with modern store profiling.

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