The easiest way to precise in-store execution is to only send the materials each store actually needs. Colateral’s store-specific distribution automatically allocates the correct quantities and variants of each item.
It’s easy to ignore a 100-page instruction booklet with 99 irrelevant instructions. Colateral provides only the instructions each store needs. So no confusion. And no guesswork.
Colateral lets you visualise how the campaign will look in every store before it goes live. So you can compare how your campaign looks in your mega-store or your convenience format.
Despite best efforts, things happen. Colateral helps you catch and resolve any issues early.
Frustrated you have issues to resolve from every campaign launch? Our advanced analytics platform provides unrivalled campaign data to help you optimise performance over time.
Bring the specificity of online activities to stores. With detailed location, customer and local competitor knowledge you can run simple A/B tests to optimise campaigns by store or demographic clusters.
Align your store and digital marketing campaigns to drive footfall to your locations. Easily adapt content to fit window displays, point of purchase and Instagram ads, so customers receive the most relevant communication from discovery to purchase.
Colateral unlocks location data to deliver campaigns that target demographics and deliver messaging that resonates with your audience at scale.