100% Display Compliance.
In Every Location.

Get rid of the guesswork and ensure your marketing activities are accurate and optimised in every location.
Ensure 100% display compliance in every location.
Reduce time to identify and resolve issues in each location.
Maximise campaign performance through continuous learning and improvement.

Avoid confusion. Make it simple for store teams.

Store teams have many tasks to complete every day. Colateral makes it easy for them to install the right materials in the right way.

Provide store-specific materials to each location


The easiest way to precise in-store execution is to only send the materials each store actually needs. Colateral’s store-specific distribution automatically allocates the correct quantities and variants of each item.


Issue personalised instructions for each store


It’s easy to ignore a 100-page instruction booklet with 99 irrelevant instructions. Colateral provides only the instructions each store needs. So no confusion. And no guesswork.



View each store’s execution before it goes live


Colateral lets you visualise how the campaign will look in every store before it goes live. So you can compare how your campaign looks in your mega-store or your convenience format.


Audit campaign implementation


Despite best efforts, things happen. Colateral helps you catch and resolve any issues early.


Tackle root cause issues with advanced insights


Frustrated you have issues to resolve from every campaign launch? Our advanced analytics platform provides unrivalled campaign data to help you optimise performance over time.


Campaign Optimisation

Having detailed location by location understanding, with comprehensive campaign, content and production workflows and flawless implementation and execution opens a myriad of options to experiment and enhance store programming.
A/B test messaging to find what resonates by location and audiences.
Align online and offline campaigns to drive foot traffic and purchases.
Scale localisation with targeted campaigns and creative automation.
Improve the precision of store activities.

Bring the specificity of online activities to stores.  With detailed location, customer and local competitor knowledge you can run simple A/B tests to optimise campaigns by store or demographic clusters.

Connect the omnichannel experience in each location.

Align your store and digital marketing campaigns to drive footfall to your locations. Easily adapt content to fit window displays, point of purchase and Instagram ads, so customers receive the most relevant communication from discovery to purchase.

Target your ideal customer with localised messaging.

Colateral unlocks location data to deliver campaigns that target demographics and deliver messaging that resonates with your audience at scale.

See what's possible.

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