Harmonised Artwork, Content &
Production Management
Let your teams focus on design that inspires customer purchases by streamlining approval processes, localisation and production.
Avoid the endless email chain. Colateral lets you allocate briefs, submit proofs, and share it all from one system.
Different campaigns need differing levels of input. Establish multiple workflows assigned to different people to streamline the sign-off process.
Assign co-workers to the items they are working on. They receive notifications when designs are commented on or approved.
Colateral provides full traceability and accountability of who commented, uploaded a revision, or approved the artwork.
Create, design and tag editable fields in InDesign. Co-workers can quickly make bulk changes, localise text to stores, or personalise it for online use.
Your shoppers are unique. Your merchandising reflects that, your marketing should too. Colateral lets marketers quickly customise templates for every location.
Every store is different, with varying fixture and fitting sizes. Colateral’s creative automation makes it easy to adjust the same creative for multiple sizes or formats whether in-store or online.
Populate an online catalogue with marketing assets suitable for each location. Store teams can order materials directly from it.
Minimise costs and waste by distributing the correct quantities and variations of marketing materials to every location. Each location gets all the materials they need, and none of the ones they don’t.
Track every order, including how much it costs and who ordered it. Colateral lets you track orders through production, kitting, distribution and delivery for full traceability.
Tackle the big issues impacting your campaigns’ performance with Colateral’s advanced analytics. Identify which items are most often re-ordered and which stores regularly lose deliveries to eliminate waste in your store marketing ecosystem.
