Populate an online catalog of marketing assets suitable for each location. Store teams can order materials directly from the catalog.
Restrict the quantities and variations that each store can order to avoid costly mistakes.
Track every order, including how much it costs and who ordered it.
Identify which stores order more than required over time, investigate why, and work with managers to reduce over-ordering.
Gain full visibility of locations, including layouts, attributes and customer demographics.
Unlock insights across your marketing to reach customers with impactful messaging that drives revenues.
Align marketing and creative teams to streamline design workflows and localize marketing at scale.
Colateral automatically calculates campaign costs based on the materials you’ve allocated, suppliers chosen, and any price breaks in your contracts. So you avoid unnecessary surprises.
Track which locations order from your overs allocation and if any exceed their allocation. Work with repeat offenders to resolve root-cause issues.
Colateral is the only marketing resource management system that’s independent. So you can work with multiple printers, suppliers, and agencies to find the best deal.
Tired of campaigns disappearing into a black hole? Colateral lets you track orders through production, kitting, distribution, and delivery. So you know where campaigns are at all times.
Tackle the big issues costing your campaigns’ performance with Colateral’s advanced analytics. Identify which items are often re-ordered and which stores regularly receive late deliveries to eliminate excess waste in your physical marketing ecosystem.
Colateral is your platform for location-based marketing activity. From planning and building campaigns, managing creative, executing in-store and analyzing performance.
Maintain constant communication between head office and store teams to maintain store profiles, update material requirements and audit marketing campaigns.
Shred the spreadsheets and use Colateral’s intuitive campaign management system to build powerful campaigns without confusion. Or try our one-click campaign duplication to create a campaign in minutes.
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