Scale localization with targeted campaigns and creative automation.
A/B test messaging to discover the perfect message for each audiences.
Align online and offline campaigns to drive foot traffic and purchases.
Physical marketing just got digital.
Colateral combines the laser-focused targeting of digital advertising with your biggest marketing channel: physical locations. Drive social media traffic to local stores and measure campaign performance at a granular level.
Target your ideal customer with localized messaging.
Colateral unlocks location data to deliver campaigns to target demographics and localize messaging that resonates with your audience at scale.
Unlock location data.
Unlock unrivalled information about your physical locations and use it to build powerful store segments for use in future campaigns.
Target with segmentation.
Run targeted campaigns in different store segments to ensure you deliver messages that resonate. Got some stores next to competitors? Execute window displays for just those stores that help customers choose you.
Localized messaging at scale.
Colateral’s creative automation lets you produce on-brand smart templates with editable fields that marketers can customize with regional messaging without affecting the overall design.
Connect the omnichannel experience in each location.
Align your physical and digital marketing campaigns to drive footfall to your locations. Easily adapt creative to fit window displays, point of purchase, and instagram ads, so customers receive a localized, on-brand experience from discovery to purchase.
Test, learn and improve with every campaign
Our advanced analytics platform provides unrivalled campaign data to help you optimize performance over time.
Keep improving with every campaign.
Every new campaign is an opportunity to do better than last time. Colateral collates campaign performance, POS data, and customer information to measure effectiveness in your locations.
Share performance with your whole team.
Demonstrate marketing performance with your whole team in simple dashboards. Colateral collates your data across your physical locations and makes it easy to view, analyze and share with your team.
Unlock more opportunities with additional data.
Colateral is your hub for physical marketing performance. We integrate with leading retail analytics platforms to provide unrivalled insights from locations, POS, execution, pricing, and more.
Solid foundations that underpin marketing success.
Colateral provides end-to-end control of marketing campaigns that frees marketers to focus on driving results. Explore our modules.
Colateral’s dynamic store profiling software maintains all the information about your locations, including fixtures & fittings, key attributes, and customer demographics.
Bridge the gap with store teams
Maintain constant communication between head office and store teams to maintain store profiles, update material requirements, and audit marketing campaigns.
Launch campaigns in hours, not days.
Shred the spreadsheets and use Colateral’s intuitive campaign management system to build powerful campaigns without confusion. Or try our one-click campaign duplication to create a campaign in minutes.