Unleash your creatives with
creative management.

Let your creatives focus on design that inspires customer purchases by streamlining approval and localization.
Creative Approval & Creative Automation software

Trusted by global retailers & brands

Align marketing and creative teams in one system.
Empower store teams to order materials and variants they need.
Localize messaging at scale with creative automation.

Integrate marketing and creative teams.

Don’t waste time switching between different systems; Colateral integrates creative teams throughout your campaigns for complete alignment.
Colateral artwork approval software process

Manage your creative approval process with ease.

Share, provide feedback, and approve designs from a single platform to align marketing and creative teams.

Align marketing & creative teams

Avoid the endless email chain. Colateral lets you allocate briefs, submit proofs, and share all from one system.

Multiple custom workflows.

Different campaigns need differing levels of input. Establish multiple workflows assigned to different people to streamline the sign-off process.

Instant actionable feedback

Assign creatives to the items they are working on. Then they receive notifications when designs are commented on or approved.

Full traceability.

Colateral provides full traceability and accountability of who commented, uploaded a revision, or approved the artwork.

Localize marketing at scale with creative automation.

Reach your ideal customer with relevant messaging in every location.

Create smart templates with editable fields

Your creatives produce an on-brand design and tag editable fields in InDesign. Then, marketers quickly make bulk changes, localize text to different stores, or personalize it for online use.

Localised on-brand content delivered at scale

Shoppers are unique. Your merchandising reflects that, so your marketing should too. Colateral lets marketers quickly customize on-brand templates for every location.

Multi-store format, multi-layouts

Every store is unique, with different fixtures and fitting sizes. Colateral’s creative automation makes it easy to adjust the same creative for multiple sizes, online or in-store.

Fast-to-market - adaptability

Need to make quick changes to campaign materials? Colateral lets marketers make changes on the fly without going back to creative.

The only platform you need for location-based marketing.

End-to-end campaign management

Colateral is your platform for location-based marketing activity. From planning and building campaigns, managing creative, executing in-store, and analyzing performance.

Bridge the gap with store teams

Store teams are knowledgeable about local events, trends, and requirements. Empower them to input into marketing by feeding back what they know, placing orders, and even customizing artwork templates.

Full traceability & accountability

Tired of chasing paper around to find who did what? Colateral tracks who made changes and when they made them. So you maintain accountability across departmental teams.

Colateral multi-location marketing platform

Loads of content to help you improve.

What our customers say.

Improve your marketing performance.

Whether you own retail environments, operate service branches, manage print services or advertise in physical locations, Colateral supports your marketing objectives. Discover how.

Colateral Industries

Take control of your marketing performance today.

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