The easiest way to prevent the wrong materials from being implemented is to only send the materials each store needs. Colateral’s store-specific distribution automatically allocates the correct quantities and variants of each item.
It’s easy to ignore a 100-page instruction booklet with 99 irrelevant instructions. Colateral provides only the instructions each store needs. So there’s no confusion. And no guesswork.
Colateral lets you visualize how the campaign will look in every store before it goes live. So you can compare how your campaign looks in your 12-window mega-store to your 2-window corner shop.
With the hive of activity in each location, it’s easy for teams to delay installing new POS. Colateral lets you issue questionnaires with each campaign, assign tasks to be done, and it flags incomplete reports. Putting you in control.
If stores receive unnecessary, damaged, or problematic items, they can provide images to demonstrate. So you can identify the root cause quickly and take corrective action.
Store teams can quickly order replacement materials from the Print-On-Demand product catalog. You retain control by restricting variants and quantities while maintaining full traceability of who ordered which items.
Gain full visibility of locations, including layouts, attributes and customer demographics.
Unlock insights across your marketing to reach customers with impactful messaging that drives revenues.
Align marketing and creative teams to streamline design workflows and localize marketing at scale.
Find you have issues to resolve from every campaign launch? Use Colateral to investigate which stores have the lowest compliance rates over time and work with them to improve.
Group stores with similar attributes and target customers with campaigns.
Create on-brand templates and let marketers or store teams localize content that engages local communities.
Provide personalized instructions, capture real-time campaign feedback, and view photographic evidence to ensure localized materials are accurate in each location.
Whether you own retail environments, operate service branches, manage print services or advertise in physical locations, Colateral supports your marketing objectives. Discover how.
Colateral is your platform for location-based marketing activity. From planning and building campaigns, managing creative, executing in-store, and analyzing performance.
Maintain constant communication between head office and store teams to maintain store profiles, update material requirements, and audit marketing campaigns.
We’re proud of our 99% uptime record over the last 6 years. Colateral’s always available when you need it.
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Discover how Colateral supports organizations like yours to ensure 100% display compliance in every location.