Reach Customers with Localized Brand Activations

Digitalise your

brand activation management.

Shred the spreadsheets and eradicate the emails. Colateral unlocks campaign data and equips your teams with the tools to maximize marketing performance.

Visually plan and monitor global activation campaigns.

Reach shoppers with precise messaging and promotions.

Ensure your activations hit stores as planned with 100% certainty.

Engage shoppers as they make purchase decisions.

Up to 82% of shoppers make in-category purchase decisions in-store. Colateral maximizes your marketing efforts to reach your ideal customers when making those decisions.

Target with Segmentation.

Work with retailers to target activations to shopper demographics in different locations.

Localization on a global scale.

Create on-brand templates and let marketers localize content that engages communities.

Analyze & improve performance.

Measure campaign performance and evaluate campaign messaging & targeting to drive campaign performance.

Maximize campaign performance

Eradicate marketing inefficiencies.

Colateral’s brand activation management software empowers your teams to save time, reduce costs and increase effectiveness.

80%

Reduction in time to plan and manage campaigns.

60%

Reduction in wasted marketing materials.

100%

Display compliance in every location.

Take control of your brand activations.

Colateral’s brand activation management platform gives you full control of marketing campaign performance.

Reach customers with the right messaging.

Unlock insights across your marketing to reach customers with impactful messaging that drives revenues.

Campaign
Management

Eradicate waste with full traceability.

Reduce overs, track budgets and manage stock levels from production to execution.

Stock
Management

Get it right with communication.

Enable 2-way comms between frontline teams and head office to ensure 100% display compliance in each location.

Display
Compliance

Plan targeted campaigns with ease.

Reach your ideal customers with targeted campaigns and tailored messaging in each location.

Campaign
Optimization

Scale brand activations with ease.

Colateral is your platform for in-store marketing. We automate workflows and communications to provide a single source of truth for your campaigns. So you can focus on creating, innovating, and driving revenues.

Simplify Campaign Management

Retail Media - Targeted omnichannel campaigns

Align omnichannel campaigns.

Your customers don’t differentiate by channel and neither do we. Plan omnichannel campaigns and deploy artwork for social media, in-store or wherever your customers are.

Unlock creative automation

Supporting

10,000+

physical locations

Reducing Campaign Management Time by 80%

"We now spend 80% less time managing campaigns and can focus more time on activities that generate in-store revenues."

Read Case Study

Achieving 100% Display Compliance in 3-months

"Colateral’s communication, tracking, and reporting features improved our average display compliance from 42% to 100%"

Read Case Study

Reducing Media Spend By $2 million Per Year in 3 months

We saved a supermarket retailer $2m per year with store profiling and store-specific distribution to their 3000 locations.

Read Case Study

Why global brands trust Colateral.

When you win, we win. That’s why we’re dedicated to ensuring your business thrives with Colateral. Here are just a few ways we do that.

Dedicated, local account management & support.

We partner with local experts near you to support and guide you to unlock marketing performance.

Go live in days.

Changing your process is complex. But we make it simple by helping to bring your data into Colateral in a matter of days.

Your business operations are safe.

We’re proud to have a 99% uptime rate over the last 6 years. Colateral’s always available when you need it most.

Why Colateral

Loads of content. To improve your brand activations.

News

Big News: Colateral Completes Acquisition of Turbyne

We’re delighted to announce that Colateral and Turbyne are now one! Passionate about all things...

Thought Leadership

3 common challenges with current store profiling methods

For a few years now, the retail landscape has been turbulent to say the least....

localize marketing campaigns on a global scale

Thought Leadership

Maximize your global campaigns at a local level

One thing is certain: localized campaign content has a better impact than a one-size-fits-all marketing...

Transform your brand activation campaigns.

Request a Demo

Target customers with localized brand activations.

Plan, manage, and optimize global brand activations in every store with Colateral. Gain full visibility of marketing activations, work with retailers to target customers, and audit in-store execution remotely, to drive marketing performance.

Trusted by global retailers & brands

Digitalise your

brand activation management.

Shred the spreadsheets and eradicate the emails. Colateral unlocks campaign data and equips your teams with the tools to maximize marketing performance.

Visually plan and monitor global activation campaigns.

Reach shoppers with precise messaging and promotions.

Ensure your activations hit stores as planned with 100% certainty.

Engage shoppers as they make purchase decisions.

Up to 82% of shoppers make in-category purchase decisions in-store. Colateral maximizes your marketing efforts to reach your ideal customers when making those decisions.

Target with Segmentation.

Localization on a global scale.

Analyze & improve performance.

Eradicate marketing inefficiencies.

80%

Reduction in time to plan and manage campaigns.

60%

Reduction in wasted marketing materials.

100%

Display compliance in every location.

Take control of your brand activations.

Colateral’s brand activation management platform gives you full control of marketing campaign performance.

Reach customers with the right messaging.

CampaignManagement

Eradicate waste with full traceability.

StockManagement

Get it right with communication.

DisplayCompliance

Plan targeted campaigns with ease.

CampaignOptimization

Scale brand activations with ease.

Colateral is your platform for in-store marketing. We automate workflows and communications to provide a single source of truth for your campaigns. So you can focus on creating, innovating, and driving revenues.

Align omnichannel campaigns.

Supporting

10,000+

physical locations

Reducing Campaign Management Time by 80%

"We now spend 80% less time managing campaigns and can focus more time on activities that generate in-store revenues."

Achieving 100% Display Compliance in 3-months

"Colateral’s communication, tracking, and reporting features improved our average display compliance from 42% to 100%"

Reducing Media Spend By $2 million Per Year in 3 months

We saved a supermarket retailer $2m per year with store profiling and store-specific distribution to their 3000 locations.

Why global brands trust Colateral.

When you win, we win. That’s why we’re dedicated to ensuring your business thrives with Colateral. Here are just a few ways we do that.

Dedicated, local account management & support.

Go live in days.

Your business operations are safe.

Loads of content. To improve your brand activations.

Big News: Colateral Completes Acquisition of Turbyne

3 common challenges with current store profiling methods

Maximize your global campaigns at a local level

Transform your brand activation campaigns.

Campaign
Management

Stock
Management

Display
Compliance

Campaign
Optimization