Retail Marketing Management Software | Take control of in-store.

Digitalise your

retail marketing

Shred the spreadsheets and eradicate the emails. Colateral unlocks store data and equips your teams with the tools to maximize marketing performance.

Accurate

Always accurate & up to date store profiles.

Targeted

Reach key demographics with targeted messaging.

Visibility

Full visibility of campaigns in every location.

End-to-end campaign management.

Colateral is your platform for in-store marketing.
From planning and building campaigns to managing creative, executing in-store, and analyzing performance.

Eradicate inefficiencies in every store.

Colateral empowers your teams to increase retail marketing effectiveness.

80%

Reduction in time to plan and manage campaigns.

60%

Reduction in wasted marketing materials.

100%

Display compliance in every location.

Take control of your retail marketing.

Colateral gives you complete control of the marketing in your retail environments.

A window into location marketing.

Gain full visibility of locations, including layouts, attributes and customer demographics.

Location
Management

Reach customers with the right messaging.

Unlock insights across your marketing to reach customers with impactful messaging that drives revenues.

Campaign
Management

Empower your creatives.

Align marketing and creative teams to streamline design workflows and localize marketing at scale.

Creative
Management

Eradicate waste with full traceability.

Reduce overs, track budgets and manage stock levels from production to execution.

Stock
Management

Estimate your savings

Reach your ideal customer.
In every location.

Unlock the power of digital marketing in your stores.

Target with Segmentation.

Group stores with similar attributes and target buyers with campaigns.

Localization on a global scale.

Create on-brand templates and let marketers
or stores localize content for each location.

Analyse & improve performance.

Measure campaign performance against POS data
and make improvements to improve performance.

Improve campaign performance

Grow your in-store retail media revenues.

Colateral unlocks data from retail locations to maximize
capacity utilization, target buyer segments with relevant media, and increase campaign performance.

Unlock retail media

Supporting

10,000+

physical locations

Reducing Campaign Management Time by 80%

"We now spend 80% less time managing campaigns and can focus more time on activities that generate in-store revenues."

Read Case Study

Achieving 100% Display Compliance in 3-months

"Colateral’s communication, tracking, and reporting features improved our average display compliance from 42% to 100%"

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Reducing Media Spend By $2 million Per Year in 3 months

We saved a supermarket retailer $2m per year with store profiling and store-specific distribution to their 3000 locations.

Read Case Study

Why global retailers trust Colateral.

When you win, we win. That’s why we’re dedicated to ensuring your business thrives with Colateral. Here are just a few ways we do that.

Dedicated, local account management & support.

We partner with local experts near you to support and guide you to unlock marketing performance.

Go live in days.

Changing your process is complex. But we make it simple by helping to bring your data into Colateral in a matter of days.

Your business operations are safe.

We’re proud to have a 99% uptime rate over the last 6 years. Colateral’s always available when you need it most.

Choose Colateral

Loads of content to help you improve.

News

Big News: Colateral Completes Acquisition of Turbyne

We’re delighted to announce that Colateral and Turbyne are now one! Passionate about all things...

Thought Leadership

3 common challenges with current store profiling methods

For a few years now, the retail landscape has been turbulent to say the least....

localize marketing campaigns on a global scale

Thought Leadership

Maximize your global campaigns at a local level

One thing is certain: localized campaign content has a better impact than a one-size-fits-all marketing...

Transform your retail marketing.

Request a Demo

Take control of your in-store marketing.

Manage your marketing in every store with Colateral. Map stores worldwide, execute targeted in-store marketing campaigns, and easily communicate with store teams. Unlock store data to drive retail marketing performance and unlock revenues.

Trusted by global retailers & brands

Digitalise your