Colateral’s in-store marketing campaign management software lets you plan, target, implement and improve your cross-channel messaging through a central online platform.
Got an upcoming campaign? You can plan your in-store marketing campaign from briefing to execution with Colateral. The planner allows you to schedule milestone dates for planning, creative deadlines, deliveries, campaign launch, and completion. Collaborate with teams across marketing, creative, brand, suppliers, and stores to ensure deadlines are met on time and in full.
Colateral makes it easy to run targeted localized campaigns in your stores. Simply create dynamic store profiles with full signage availability in every store. Then group campaigns by demographics or regions. And allocate different materials to each store so you deliver the right messages, to the right audience, at the right time.
Tired of finding issues in your in-store execution? Launching a campaign in Colateral automatically allocates the correct materials and quantities that each store can hold. This ensures you only send the right materials to each, minimizes confusion for your implementers, and leads to improved display compliance.
“With Colateral’s communication, tracking and reporting features, average display compliance has improved from 42% to 100%”
– Paddy Power
Managing daily campaigns across hundreds of stores, including 3rd party activations? With Colateral, you can manage all owned and brand-led marketing campaigns from a single platform, with real-time visibility of status and performance.
● Streamlined planning and delivery
● Granular targeting of messages
● Remote workforce collaboration
● Audited artwork briefing and approval
● Leaner marketing processes
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