Store Profile Management Software.
Access all the information you need about your physical locations, when you need it.
Did you know spreadsheets have a 16,000-column limit? Neither did we until a client tried to capture everything in one, and it collapsed. Colateral has no limits on data.
No more waiting 6 months to update your database after store refits. Store managers can update Colateral with new information as changes happen.
Sometimes you need to see what stores look like to plan effectively. Colateral lets you upload images, floor plans, and documents to enrich your profiles.
Assign key attributes to each store, including their size, location, or buyer profile. Then group stores with similar attributes and target campaigns in those locations.
Ensure you send the right quantities and variants to each location. Build campaigns, and Colateral automatically allocates the exact materials that fit in each store.
Localize your marketing messages at scale with artwork automation. Use smart templates to customize on-brand materials for store groups or individual stores.
Changing your process is complex, but we make it simple. We can help you import existing store information into Colateral. No expensive retail audits.
Don’t stay in the dark about store details by outsourcing them. Take control of your information to identify ad space capacity, stay on top of contracts, and ensure 100% display compliance.
Colateral is your platform for location-based marketing activity. Go beyond store profiles and unlock campaign management, store execution, and performance analysis.
Thought Leadership
For a few years now, the retail landscape has been turbulent to say the least....
Thought Leadership
One thing is certain: localized campaign content has a better impact than a one-size-fits-all marketing...
Learn how Colateral helps organizations like yours to map all locations to scale physical marketing campaigns.
