Retail Media Didn’t Fail, It Was Built on Incomplete Store Understanding
Retail media is going through a moment of reflection. Over the last few weeks, we’ve seen headlines about Stratacache UK collapsing just months after major retailer partnerships were announced. For some, this becomes evidence that retail media is overhyped or fragile. But I’m certain that’s not what’s really happening. Retail media isn’t failing, it’s maturing. […]