{"id":7304,"date":"2025-10-03T13:53:28","date_gmt":"2025-10-03T13:53:28","guid":{"rendered":"https:\/\/colateral.io\/us\/?p=7304"},"modified":"2025-10-03T13:53:28","modified_gmt":"2025-10-03T13:53:28","slug":"why-retail-media-networks-are-the-game-changer-for-tier-2-retailers-tier-1-and-challenger-brands","status":"publish","type":"post","link":"https:\/\/colateral.io\/us\/blog\/why-retail-media-networks-are-the-game-changer-for-tier-2-retailers-tier-1-and-challenger-brands\/","title":{"rendered":"Why Retail Media Networks Are the Game-Changer for Tier 2 Retailers, Tier 1 and Challenger Brands"},"content":{"rendered":"

Retail media networks (RMNs) aren\u2019t just the hot topic in retail \u2014 they\u2019re quickly becoming the backbone of how retailers and brands connect with customers, drive revenue, and manage in-store and digital marketing more efficiently. For tier 2 retailers, tier 1 brands, and challenger brands alike, RMNs are no longer \u201cnice to have\u201d – they\u2019re essential infrastructure.<\/span><\/p>\n

The Problems RMNs Fix<\/b><\/h2>\n
    \n
  1. Wasted Spend and Fragmentation<\/b>
    \n<\/b>Without RMNs, in-store and digital advertising is often fragmented, poorly targeted, and hard to measure. Campaigns get lost in execution gaps, and marketing spend leaks away without accountability.<\/span><\/li>\n
  2. Lack of Transparency<\/b>
    \n<\/b>Brands are frustrated by the lack of visibility into where and how their retail marketing budgets are spent. Retailers struggle to prove ROI, leading to mistrust and underinvestment.<\/span><\/li>\n
  3. Underutilised Assets<\/b>
    \n<\/b>Retailers sit on valuable media real estate – physical stores, apps, e-commerce sites, email lists, and loyalty programmes – but most of it remains under-monetised without a structured RMN.<\/span><\/li>\n
  4. Operational Inefficiency
    \n<\/b>Legacy processes for campaign execution \u2014 manual approvals, print-based workflows, scattered vendor management – bleed time and money.<\/li>\n<\/ol>\n

    The Outcomes RMNs Deliver<\/b><\/h2>\n
      \n
    1. New Revenue Streams<\/b>
      \n<\/b>According to McKinsey, RMNs can boost retailers\u2019 revenue by <\/span>1\u20132% of total sales<\/span><\/i>. For a retailer with \u00a3500m turnover, that\u2019s \u00a35\u201310m in incremental profit opportunity. For brands, RMNs provide premium access to shoppers at the point of purchase, driving double-digit sales uplifts.<\/span><\/li>\n
    2. Higher Marketing ROI<\/b>
      \n<\/b>Brands running campaigns through RMNs report up to <\/span>40% higher ROI<\/span><\/i> compared to traditional retail marketing channels (eMarketer). That\u2019s because targeting is sharper, measurement is clearer, and campaigns reach shoppers when it matters most.<\/span><\/li>\n
    3. Cost Savings and Efficiency<\/b>
      \n<\/b>Digitally managed campaigns reduce operational waste by <\/span>20\u201330%<\/span><\/i>, cutting the dead weight of paper-heavy processes, duplicated work, and missed deadlines. That means both retailers and brands spend less on execution and more on what actually drives sales.<\/span><\/li>\n
    4. Stronger Retailer\u2013Brand Partnerships
      \n<\/b>RMNs create a transparent, accountable marketplace where retailers prove the value of their assets and brands get the clarity they crave. It shifts the relationship from \u201cspend and hope\u201d to \u201cinvest and know.\u201d<\/li>\n<\/ol>\n

      Why Colateral is the Solution of Choice<\/b><\/h2>\n

      Colateral was built to solve the problems tier 2 retailers and challenger brands face every day. Unlike legacy systems or costly tier 1 platforms, we:<\/span><\/p>\n

        \n
      • Make it easy to stand up an RMN<\/b> – no endless IT projects, no complex integration nightmares.<\/span><\/li>\n
      • Bridge in-store and digital<\/b> – managing all retail media in one place, ensuring consistency and measurement across touchpoints.<\/span><\/li>\n
      • Drive measurable outcomes<\/b> – from campaign efficiency to new revenue streams, we put data behind every pound spent.<\/span><\/li>\n
      • Scale with you<\/b> – from a handful of stores to a global footprint, our platform adapts to your needs.<\/span><\/li>\n<\/ul>\n

        Where others deliver complexity, we deliver speed. Where others demand high upfront investment, we\u2019ve built a smarter path.<\/span><\/p>\n

        A Low-Barrier Entry: Revenue Share<\/b><\/h2>\n

        Here\u2019s the kicker: with Colateral\u00a0 you don\u2019t need a seven-figure budget to get started. We offer a low-barrier entry through a revenue share model. That means you can launch, test, and scale an RMN with minimal risk, and start unlocking new revenue and efficiency from day one.<\/span><\/p>\n

        The future belongs to retailers and brands who treat media as a revenue-generating asset, not a cost centre. RMNs are the way forward, and Colateral is how you get there.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        Retail media networks (RMNs) aren\u2019t just the hot topic in retail \u2014 they\u2019re quickly becoming the backbone of how retailers and brands connect with customers, drive revenue, and manage in-store and digital marketing more efficiently. For tier 2 retailers, tier 1 brands, and challenger brands alike, RMNs are no longer \u201cnice to have\u201d – they\u2019re […]<\/p>\n","protected":false},"author":9,"featured_media":7306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12,199,1],"tags":[],"class_list":["post-7304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-market","category-product","category-uncategorized","type-retail-media","type-thought-leadership"],"acf":[],"yoast_head":"\nWhy Retail Media Networks Are the Game-Changer for Tier 2 Retailers, Tier 1 and Challenger Brands<\/title>\n<meta name=\"description\" content=\"The focus on e-commerce has led to a misaligned situation that is missing the powerhouse opportunity that is in-store retail media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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