{"id":6872,"date":"2023-10-10T09:35:25","date_gmt":"2023-10-10T09:35:25","guid":{"rendered":"https:\/\/colateral.io\/us\/?p=6872"},"modified":"2023-10-10T10:22:23","modified_gmt":"2023-10-10T10:22:23","slug":"image-licensing-at-scale-with-item-library","status":"publish","type":"post","link":"https:\/\/colateral.io\/us\/blog\/image-licensing-at-scale-with-item-library\/","title":{"rendered":"Manage Image Licensing At Scale with Item Library"},"content":{"rendered":"

Whether it’s a big celebrity endorsement, a brand crossover, or simply licensing images to use across your campaigns, partnering with iconic people and brands and using third-party content are integral components of most marketing strategies.\u00a0<\/span><\/p>\n

While effective and convenient, they come with agreements and conditions requiring strict adherence to avoid legal ramifications. And, when running campaigns in hundreds of locations, managing the images in use can cause significant headaches for even the most vigilant marketing departments.\u00a0<\/span><\/p>\n

If you\u2019re in the midst of an image licensing error or challenge, or you\u2019re looking to minimize future risk, in this article, we explore how you can stay on top of all your image licensing deals at scale.<\/span><\/p>\n

\"Expired<\/p>\n

Challenges with image licensing<\/span><\/h2>\n

Picture this: your marketing team has run a campaign across thousands of stores and digital locations, potentially using hundreds of images\u2026 Suddenly, they are alerted that some of those images are being used in a way that conflicts with a license agreement.<\/span><\/p>\n

What is your immediate reaction?<\/span><\/p>\n

With the real possibility of legal action, fines, and damage to your organization’s reputation – particularly when it comes to breaching a brand license – and no instant solution, panic can set in.<\/span><\/p>\n

For digital images, tracking them down and removing them might not be too challenging. But, locating physical marketing collateral can quickly feel like finding a needle in a haystack. And that haystack is regularly moving and changing as campaigns are adjusted in all your locations. It\u2019s an arduous and potentially impossible task without the right tools to help you identify where that campaign was executed and facilitate rapid communication with remote teams to correct the error.<\/span><\/p>\n

And that is just one example.\u00a0<\/span><\/p>\n

Other common challenges retailers and other multi-location businesses face in image licensing include:<\/span><\/p>\n