Retail marketing campaign management software

Deliver targeted messaging with localized marketing.

Your online marketing is personalized to niche segments, so why should in-store be different?

Use Colateral to produce localized marketing that drives revenues in every store.

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Localized marketing in every store.

Customisable Artwork templates for localised marketing

Tired of sending the same message to every store?

With Colateral, you can create national campaigns customized to each store. Simply create artwork templates with editable fields, and allow store managers to tailor the campaign to each store. 

Distribute Localized Messaging.

The Right message.
To the Right audience.

By aligning your messaging to promote your product to the right people, you dramatically increase your opportunity.  Use Colateral to capture unrivaled store information, create unique segments and target precise campaigns to deliver the right message to the right audience at the right time. 

Level-up my messaging.



Advanced store profile management and segmentation

Maintain brand consistency.

Editable artwork poster

Concerned that mass localized marketing will cause chaos? 

Not to worry. Colateral lets you create templates for your national campaign. Then, you can set editable fields on the artwork to allow local teams to personalize it – without affecting the overall design!

All changes can require approval, so you have the final sign-off. And you have a complete feedback loop with your store teams, so they send you pictures once they have installed the signage. 

“With Colateral’s communication, tracking and reporting features, average display compliance has improved from 42% to 100%”

– Paddy Power

Unlock insights to craft impactful messaging.

Want to know if your in-store marketing translates into sales?

With Colateral, you can measure campaign performance against product categories and sales to understand your campaigns’ impact on each store. Use that insight to develop powerful messages that drive revenues. 

Increase brick-and-mortar revenues.

Marketing campaign budget analysis

Visibility of local marketing on a global level.

Retail marketing software for campaign planning

Does staying on top of budgets, campaigns, and revenue performance across hundreds of stores feel more like guesswork?

Colateral gives you real-time visibility of all your current, upcoming, and completed campaigns in real-time. You can inspect the performance of each store or zoom out for a national or international view.

Gain offline marketing clarity.

Let’s make your signage stand out!

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