We believe in making lives simpler, easier, and more enjoyable.
We help organisations revolutionise their processes for marketing in physical spaces.
Believe it or not, the first ideas behind Colateral were imagined more than 20 years ago. Back then, we knew there had to be a better way for centralized functions to connect effectively with remote sites and workers. Of course, the world has changed a lot since then, but some of the business challenges we observed all those years ago, in essence, have remained the same.
After creating workflow software to simplify large organizations’ complex internal processes, in 2016, we started working with retailers and companies with a physical estate. It quickly became clear that in-store (or on-site) marketing was one of the most common challenges without a good solution. Without central control and the ability to capture the needs of individual locations and tailor campaigns to match, the intended effect would frequently fall flat.
Colateral is the result of working with retailers like Paddypower to create an end-to-end solution to address this fundamental retail marketing problem. With years of experience in marketing, retail, and technology, our team has reimagined traditional ways of working and created a system where the planning, implementation, and compliance for every marketing campaign are simple, visible, and easily managed.
Colateral is designed to address key marketing challenges.
If you can’t specify your display areas with confidence, it can only lead to wasteful and ineffective campaign print allocations.
If you rely on generic office software such as spreadsheets and emails, it takes more time and effort than it should to plan and implement marketing campaigns.
If print allocations are inaccurate and instructions imprecise, displays will be poorly installed or not installed at all — and sales may suffer.
Tackle all three challenges with our end-to-end solution.
We’re always on the look out for brilliant people. Leave your details below, and we’ll get back to you, asap!
Take control of your instore marketing operations. Leave your details and we’ll get back to you, sharpish!