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When messages change daily, you need certainty.

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Paddy Power updates the marketing materials in their stores on a daily basis. The information they communicate is often store specific and the display requirements vary depending on the store location, and country.

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Colateral now enables more than 8 million marketing guidelines to be calculated and delivered across the Paddy Power store estate every three months.

Store display compliance has
increased to 99%

 

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  • Marketing activity is now managed by a single team member
  • Personalised visual display instructions and daily priorities can be communicated quickly to stores
  • With Colateral’s communication, tracking and reporting features, average display compliance has improved from 42% to 99%

“Colateral has been fundamental in how we manage the ever changing marketing landscape in our 600+ stores across the UK and Ireland. The reporting elements have enabled us to double our compliance rate bringing consistency and clarity of messaging to our customers and shop teams.”

Jaime KingHead of Retail Marketing at Paddy Power

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