Colateral ensures more than 8 million marketing instructions are delivered and implemented correctly across the store estate every quarter.
Paddy Power updates the marketing materials in their stores on a daily basis. The information they communicate is often store specific and the display requirements vary depending on the store location, and country.
Colateral now enables more than 8 million marketing guidelines to be calculated and delivered across the Paddy Power store estate every three months.
“Colateral has been fundamental in how we manage the ever changing marketing landscape in our 600+ stores across the UK and Ireland. The reporting elements have enabled us to double our compliance rate bringing consistency and clarity of messaging to our customers and shop teams.”
Jaime KingHead of Retail Marketing at Paddy Power
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