{"id":8014,"date":"2023-08-03T15:10:40","date_gmt":"2023-08-03T14:10:40","guid":{"rendered":"https:\/\/colateral.io\/en\/?p=8014"},"modified":"2023-08-04T09:00:21","modified_gmt":"2023-08-04T08:00:21","slug":"5-step-process-to-ensure-promotional-compliance","status":"publish","type":"post","link":"https:\/\/colateral.io\/en\/blog\/5-step-process-to-ensure-promotional-compliance\/","title":{"rendered":"5 Steps to Ensure In-store Promotional Compliance"},"content":{"rendered":"
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The store floor is the critical point where campaigns meet consumers. After days, weeks, and months of planning and creating a campaign, it can all be for nothing if the execution isn\u2019t right in every location. We surveyed marketing leaders at 225 multi-location retailers to identify the top methods they use to ensure promotional compliance.<\/p>\n

In general, half of retailers have a clearly documented process to ensure the proper installation of marketing materials in every location. For those with a process, there were five common themes mentioned by retailers: Centralised Communication and Oversight (18%), Content Management & Guidelines (21%), Store Personnel and Dedicated Staff (34%), Technology & Tools (11%), Verification and Monitoring (16%).<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

With promotional compliance<\/a> ultimately determining whether your campaign is a success or a failure, why is there no standardised method? In this article, we uncover the results of our independent research to identify the best method of managing compliance.<\/p>\n

The information in this article discusses findings from our recent whitepaper, which interviewed senior marketers at 225 multi-location retailers in North America. You can download the full version here.<\/a><\/p>\n

Do retailers have a process to ensure promotional compliance?<\/h2>\n
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The retailers we surveyed are astute planners. 83% say they provide a \u201cguide\u201d to store management<\/strong> so they know exactly where and how to place all materials. Whether distributed by email, planogram or as a physical print-out alongside their marketing kits, these plans are an essential first step in ensuring marketing campaigns are executed accurately in-store.<\/p>\n

However, it isn\u2019t the entire picture. The table below shows that less than half of retailers have a process to ensure compliance.<\/p>\n

\"Does

Less than half of retailers said they have a process to ensure the proper installation of marketing materials at each location<\/p><\/div>\n\n

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\n Does your organization have a process to ensure proper installation (compliance) of the marketing materials at each location? <\/th>\n \n Total <\/th>\n \n Percentage <\/th>\n <\/tr>\n
\n Yes <\/td>\n \n 109 <\/td>\n \n 48.4% <\/td>\n <\/tr>\n
\n No <\/td>\n \n 116 <\/td>\n \n 51.6% <\/td>\n <\/tr>\n <\/table>\n<\/div>