{"id":7792,"date":"2025-04-21T17:42:26","date_gmt":"2025-04-21T16:42:26","guid":{"rendered":"https:\/\/colateral.io\/en\/?p=7792"},"modified":"2025-05-19T13:46:52","modified_gmt":"2025-05-19T12:46:52","slug":"retail-marketing-software-what-do-most-retailers-use","status":"publish","type":"post","link":"https:\/\/colateral.io\/en\/blog\/retail-marketing-software-what-do-most-retailers-use\/","title":{"rendered":"Retail Marketing Software: What do most retailers use?"},"content":{"rendered":"

Retailers use a plethora of technology in their business, from Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) to Shift Management Software and Planogram software. However, one aspect that is frequently overlooked is Retail Marketing Software. So, in this article, we explore data from a recent survey of 225 leaders in multi-location retailers to discover what role technology can play in managing marketing and what the adoption rate is.\u00a0<\/span><\/p>\n

Generally, multi-location retailers don\u2019t use a dedicated technology to manage their in-store marketing materials. An independent survey found that 14% use dedicated technology, 67% use Email, 55% use Google Docs and 51% use Spreadsheets. The most popular option for retailers was to use all 3 of email, google docs, and spreadsheets.\u00a0<\/b><\/p>\n

So, considering that technology is so widely adopted for other areas of retail management, why not marketing? Is there no requirement for it? Or are there aren\u2019t solutions available? Here, we explore this data in more detail to uncover answers.\u00a0<\/span><\/p>\n

How do multi-location retailers manage their in-store marketing?<\/span><\/h2>\n

So, if retailers aren\u2019t using dedicated technology, what are they using?\u00a0<\/span><\/p>\n

Using data from <\/span>a recent in-store marketing survey<\/span><\/a>, which spoke to 225 marketing leaders in multi-location retail organisations with stores in the US or Canada, we can gain some insight into which tools they use.\u00a0<\/span><\/p>\n

When surveyed, respondents were asked how the process of managing in-store materials was handled at their retail organization. They could choose from 4 options, Email, Google Docs, Excel Spreadsheets, or Technology, and they could select as many options as were relevant.\u00a0<\/span><\/p>\n

The table below demonstrates the most popular selections, ordered from most to least popular.<\/span><\/p>\n\n

What Technologies do Retail Marketers Use?<\/h3>\n
\n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n
\n Technology Used <\/td>\n \n Count <\/td>\n \n % of Total <\/td>\n <\/tr>\n
\n Email <\/td>\n \n 49 <\/td>\n \n 21.78% <\/td>\n <\/tr>\n
\n Excel Spreadsheet + Google Docs + Email <\/td>\n \n 44 <\/td>\n \n 19.56% <\/td>\n <\/tr>\n
\n Excel spreadsheet <\/td>\n \n 30 <\/td>\n \n 13.33% <\/td>\n <\/tr>\n
\n Google Docs <\/td>\n \n 26 <\/td>\n \n 11.56% <\/td>\n <\/tr>\n
\n Google Docs + Email <\/td>\n \n 25 <\/td>\n \n 11.11% <\/td>\n <\/tr>\n
\n Excel Spreadsheet + Google Docs + Email + Technology <\/td>\n \n 16 <\/td>\n \n 7.11% <\/td>\n <\/tr>\n
\n Excel Spreadsheet + email <\/td>\n \n 11 <\/td>\n \n 4.89% <\/td>\n <\/tr>\n
\n Excel spreadsheet + Google Docs <\/td>\n \n 10 <\/td>\n \n 4.44% <\/td>\n <\/tr>\n
\n Technology <\/td>\n \n 4 <\/td>\n \n 1.78% <\/td>\n <\/tr>\n
\n Email + Technology <\/td>\n \n 4 <\/td>\n \n 1.78% <\/td>\n <\/tr>\n
\n Excel Spreadsheet + Technology <\/td>\n \n 2 <\/td>\n \n 0.89% <\/td>\n <\/tr>\n
\n Excel Spreadsheet + Google Docs + Technology <\/td>\n \n 2 <\/td>\n \n 0.89% <\/td>\n <\/tr>\n
\n Google Docs + Technology <\/td>\n \n 1 <\/td>\n \n 0.44% <\/td>\n <\/tr>\n
\n Excel Spreadsheets + Email + Technology <\/td>\n \n 1 <\/td>\n \n 0.44% <\/td>\n <\/tr>\n
\n Email + Google Docs + Technology <\/td>\n \n 0 <\/td>\n \n 0.00% <\/td>\n <\/tr>\n
\n Total <\/td>\n \n 225 <\/td>\n \n 100.00% <\/td>\n <\/tr>\n <\/table>\n<\/div>