{"id":7752,"date":"2025-04-30T08:30:28","date_gmt":"2025-04-30T07:30:28","guid":{"rendered":"https:\/\/colateral.io\/en\/?p=7752"},"modified":"2025-05-19T13:34:52","modified_gmt":"2025-05-19T12:34:52","slug":"17-ways-to-increase-footfall-in-your-retail-stores","status":"publish","type":"post","link":"https:\/\/colateral.io\/en\/blog\/17-ways-to-increase-footfall-in-your-retail-stores\/","title":{"rendered":"17 ways to increase footfall in your retail stores"},"content":{"rendered":"

As a multisite retailer, it can be hard work to think of new ways to increase footfall in your stores. More visitors generally equates to more sales, so it\u2019s vital to keep a steady flow of customers turning up at your doors. We\u2019ve done the research for you and put together 17 surefire ways to help boost visitors in all your locations.<\/span><\/p>\n

How do you increase footfall in your retail locations?<\/h2>\n

To increase footfall in your stores, you need to: make sure they are easily located (online and offline), utilise your digital marketing tools to promote them, provide incentives for repeat visits, offer helpful additional services, have enticing window displays and ensure great, memorable in-store experiences.<\/b><\/p>\n

But that\u2019s just scratching the surface! If visitors to your stores are down, or you\u2019re looking to boost their performance in the coming months, we\u2019ve compiled 17 ways to draw in more customers alongside some great examples on the high street.\u00a0<\/span><\/p>\n

1. Utilise your digital channels<\/b><\/h3>\n

It sounds like an obvious one, but make sure you are using your website, social media channels, online ads and email marketing effectively to drive your customers to your stores. Share your special store-only promotions, in-store events and giveaways, or simply let your customers know what\u2019s happening or new in your stores.<\/span><\/p>\n

For added impact, localise your social media ads so that the content is specific to the customer’s location (geo-targeted ads) – such as \u201cDon\u2019t miss this in your Brighton store next week\u201d. And, if you have the data, personalise your email marketing campaigns with the name of your customer\u2019s nearest store, with contact details and opening times, i.e. \u201cYour local store is X\u201d. These small extra details really help refine your customer interactions.\u00a0<\/span><\/p>\n

Another great way to drive foot traffic from online searches to in-store shoppers is to make sure you\u2019re using<\/span> location extensions in your Adwords account<\/span><\/a>. This allows you to show local search ads with your address and the distance to your nearest store. For ultimate convenience for shoppers, show your stock availability with <\/span>Local Inventory Ads<\/span><\/a>.<\/span><\/p>\n