Colateral brings your instore marketing online and connects it to centralised planning and production.

Retail marketing management software | Planning

Cut costs.
Realise store potential.

Stop relying on printers or time-consuming spreadsheets to know what each store can accommodate in promotional materials. Eliminate print errors and waste caused by inaccurate store data, and find the best print prices. Take back control of instore retail marketing management with our simple software-as-a-service solution.

Brand Activation Software

Save time.
Get focused.

Free your people to focus on what they do best. Give your marketers intuitive, retail-specific tools to easily plan, target, schedule and create briefs for brilliant instore displays. Simplify installation and compliance for store staff, allowing them to focus on customer service.

Brand Activation Software

See it all.
Simplify compliance.

If the promotional materials sent to stores don’t fit, they just won’t work. Say goodbye to incorrect or missing instore print displays, and hello to online visibility of store spaces. Give clear visual installation instructions and create surveys, whenever required, to track instore display compliance. Plan and implement campaigns using actionable insight to drive better store performance.

Smarter retail marketing management.

Delivered through software as a service.

Retail marketing software - deploy

Easy to deploy

No software to install or maintain: all you need is a connected browser. Colateral is available online and through Microsoft Teams.

Cost-effective retail marketing software


No hidden costs. What you pay is determined by a combination of the number of people using the software and the number of stores being served.

HOME end to end

End to end

Plan awesome instore campaigns.
Implement them to perfection.
Analyse your stores and monitor their compliance.

Trusted by multinational retailers, used every day.

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