Retail marketing campaign management software

Take control of in-store marketing.

Gain visibility of your physical marketing, personalise collateral based on store location and automatically allocate the right materials to target the right audience to increase campaign revenues.

Give me better in-store marketing

Trusted by global retailers

Collaborate with retail marketing teams

One system for your
retail marketing campaigns.

Tired of working across multiple spreadsheets, email, and countless other platforms to run your in-store marketing? With Colateral, you can research, plan, execute and analyse campaigns from one platform. Remote teams all work from one system with unique logins and access.

Cut out the spreadsheets.

Marketing campaign budget analysis

Ensure campaigns are
on-time and in-budget.

Stop relying on suppliers or time-consuming spreadsheets and take control of your stock ordering, timings and budgeting. Eliminate over-ordering, and analyse your spend by campaign, location, or store to understand the true costs of your retail marketing.

Stop wasting money

Colateral Retail marketing software - right message to the right audience at the right time. Store Profile management

Right message.
Right audience.
Right time.

By aligning your messaging to promote your product to the right people, you dramatically increase your opportunity.  With Colateral, you can target precise campaigns to deliver the right message to the right audience at the right time. 

Let’s get it right.

Plan targeted marketing campaigns

Localised messaging
that drives engagement.

Still sharing the same message and campaigns across each country or region? Colateral helps you deliver marketing that resonates at a local level. Create templates to keep all your content on-brand, then allow your teams, local or remote, to personalise it for different locations.

Localise your marketing

Retail marketing software for campaign planning

A Global view of your
retail marketing campaigns.

Does staying on top of budgets, campaigns and revenues performance across hundreds of stores feel more like guesswork? Colateral gives you real-time visibility of all your current, upcoming and completed campaigns in real-time. You can inspect the performance of each store or zoom out for a national or international view.

See all your campaigns.

Improve retail marketing campaign compliance

Increase in-store
campaign compliance.

If the promotional materials sent to stores don’t fit, they just won’t work. Say goodbye to incorrect POS displays, and hello to online visibility of store spaces and centralised ordering from your remote teams. Track store team engagement with new campaigns and create surveys, whenever required, to collect data and monitor in-store display compliance.

Say goodbye to mistakes.

“With Colateral’s communication, tracking and reporting features we have improve average display compliance improved from 42% to 99%”

Jamie KingHead of Retail Marketing at Paddy Power

Retail marketing shopping experience

Deliver memorable experiences.
Not spreadsheets.

Use intuitive, retail-specific tools to easily plan, approve and schedule brilliant in-store displays. Simplify campaign installation with personalised visual instructions for store teams, and allow them to focus on providing exceptional customer experiences.

Request Demo.

Making your retail marketing easy.

Retail marketing software - deploy

Get up and running in weeks.

No software to install or maintain: all you need is a connected browser. Colateral is available online and through Microsoft Teams.

Cost-effective retail marketing software

Cost-effective retail marketing software

No hidden costs. What you pay is determined by a combination of the number of people using the software and the number of stores being served.

HOME end to end

End to end retail marketing software.

Plan awesome in-store marketing campaigns.
Implement them to perfection.
Analyse your stores and monitor their compliance.

Create impactful in-store experiences with Colateral.

Enter your details to request a demo.


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