Access information about all your stores at the click of a button with Colateral’s Store Profile Management Software.
Gone are the days of store profiles with just a location and contact details. With Colateral, you can create detailed store profiles that include all the information you need to run effective marketing campaigns:
Did you know that Excel has a limit of 16,000 columns?
Neither did we, until we started trying to use them to capture everything you need in a store profile. Colateral has no limit to the information it holds, and you can add more detail by conducting store surveys and audits. Additionally, Colateral allows you to store a catalogue of site photographs and documents for additional details.
When you create an in-store campaign, you need to ensure you send the right materials to the right store, every time.
Colateral allows you to assign campaigns to specific stores, and you only send collateral to stores that have fixtures for those displays, in the right quantities. Thereby, helping you reduce waste, reduce costs and save the planet.
Use your store profiles to deliver targeted campaigns based on a store’s location, consumer profile, or even the number of windows it has. You can group similar stores and customise campaigns that make your in-store marketing pop!
Something’s changed in one of your stores? No more waiting 6 months to find out. With Colateral, store managers can update store profiles based on changes, to be approved accordingly. So your system is always up to date.
All changes to profiles are recorded in a fully traceable log, so you know who made changes and when.
You will no longer send the same message to every store in your campaign. Colateral’s store profile management gives you unique insights into your stores, so you can tailor campaigns that resonate with your shoppers in each area.
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